World Branding Forum

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Hennessy shines a light on communities that are moving the culture forward Hennessy, the world's best-selling Cognac and Official Spirit of the NBA, WNBA, NBA...

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Branding Featured News

Moët Hennessy announces its partnership with Shawn Jay-Z

Olivia Pearce

February 25, 2021

The partnership reflects a shared vision between Moët Hennessy and Shawn JAY-Z Carter for the future of this iconic Maison Moët Hennessy, a global brand...

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Hennessy and Ridley Scott Elevate Seven Notes

Joshua Hughes

February 13, 2019February 20, 2019

Cognac heavyweight, Hennessy, partnered with renowned filmmaker, Ridley Scott, to create its latest film which offers a riveting narrative. Hennessy has released a short film...

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Hennessy Celebrates People and Shares Stories

Joshua Hughes

February 8, 2019February 8, 2019

Cognac brand, Hennessy, has launched a four-part series titled We Are to celebrate the African American community in the United States. Hennessy is commemorating Black...

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Branding Featured News

Hennessy Serves Master Blender’s Selection N°3

Deborah Joy Peter

October 5, 2018October 5, 2018

Hennessy has added a third entry to its Master Blender’s series. The limited-edition cognac was crafted by Renaud Fillioux de Gironde. Hennessy has unveiled its...

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Advertising Campaigns Featured News

Hennessy “Wild Rabbit” Campaign Spotlights World Champion Cyclist

Joshua Hughes

April 17, 2018May 8, 2018

Modern-day Luminaries Nas, Kadir Nelson, Kerby Jean-Raymond and Nigel Sylvester Join Hennessy in Honouring Unknown Pioneer's Story Hennessy, a globally known Cognac brand, launched "Major,"...

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Branding Featured Marketing News

Hennessy Celebrates The Holidays With The X.O Odyssey Experience

Olivia Pearce

December 4, 2017May 8, 2018

Consumers Invited to "Engrave, Explore and Gift" with Hennessy X.O for the Holidays Hennessy, a globally loved Cognac, announced the opening of The X.O Odyssey...

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Hennessy Drinks to Wild Rabbit with The Piccards

Deborah Joy Peter

April 19, 2016April 19, 2016

The cross-platform effort has launched via TV and mobile. The 30-second Hennessy film debuted digitally with broadcast spots now live. Hennessy has premiered a new...

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Moët Hennessy Celebrates as its Properties are Listed on UNESCO’s World Heritage List

Olivia Pearce

July 13, 2015

Among the Distinguished Sites, Clos Des Lambrays in Burgundy and Seven Belonging to Champagne Maisons Moët & Chandon, Dom Pérignon, Mercier, Veuve Clicquot and Ruinart...

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Branding Campaigns Fashion

LVMH and F1 Announce Decade-Long Collaboration

Nurul Rustam

October 7, 2024October 7, 2024

LVMH, a French luxury company with iconic names such as Louis Vuitton, Moët & Chandon, and Hennessy, has struck a strategic collaboration with Formula 1....

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Advertising Branding Featured General News

Sephora Opens Second London Shop in Westfield Stratford City

Maheen Fatima

July 12, 2023

Sephora UK, the beauty emporium, opens its grand second store in Westfield Stratford City. Sephora's return to the UK market after 18 years has undeniably boosted...

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Featured General News

Italy’s Campari buys French Brand Picon

Olivia Pearce

May 12, 2022May 12, 2022

Italian drinks group Campari has agreed to acquire French bitter aperitif brand Picon and related assets from Diageo for around 119 million euros ($125.7 million),...