World Branding Forum

Read Time:1 Minute, 38 Second

The Coca-Cola Company and Global Citizen partner to drive action, empowerment, and education The Coca-Cola Company is partnering with Global Citizen in 2021 to drive...

Read Time:2 Minute, 35 Second

Campaigns Featured News

Ralph Lauren commits to achieving net-zero global GHG emissions

Olivia Pearce

July 5, 2021

Ralph Lauren partners Indigo Ag, the first scalable, registry-approved carbon credits for agriculture Ralph Lauren Corporation has announced its goal to achieve net-zero global greenhouse...

Read Time:2 Minute, 48 Second

Branding Featured News

Kraft Heinz renews its global commitments in its latest ESG report

Olivia Pearce

September 22, 2020

Kraft Heinz is taking a cross-functional approach centred around continuous improvement across the organisation, from responsible ingredient sourcing to expanded nutrition guidelines In support of...

Read Time:1 Minute, 53 Second

Campaigns Featured News

Coca-Cola supports ‘One World: Together At Home’ global special

Olivia Pearce

April 16, 2020

Coca-Cola joins Global Citizen to help healthcare workers on Covid-19 frontlines The Coca-Cola Company, a winner at the World Branding Awards and a Global Citizen...

Read Time:2 Minute, 11 Second

Campaigns Featured News

TUMI taps actor Daniel Henney for global film series

Olivia Pearce

February 25, 2020

TUMI, a leading international travel and lifestyle brand, released today the first instalment starring film and television star Daniel Henney, in an upcoming series entitled...

Read Time:1 Minute, 56 Second

Branding Featured General

L’Oréal Recognized as Global Compact Lead By The United Nations

Olivia Pearce

September 24, 2018September 25, 2018

Emmanuel Lulin, Chief Ethics Officer of Loreal, honoured as United National global compact SDG pioneer The UN Global Compact also selected L’Oréal Senior Vice President...

Read Time:2 Minute, 30 Second

Campaigns Featured News

Coach Launches Its Autumn 2018 Global Advertising Campaign

Olivia Pearce

July 3, 2018

Selena Gomez returns for her third campaign for Coach Coach has announced the launch of its global advertising campaign for the Autumn 2018 collection with...

Read Time:2 Minute, 31 Second

Advertising Industry

JCDecaux Gains Exclusive Media Access to CiR Global Airport Intelligence

Anisha Kapoor

May 29, 2018June 13, 2023

Contract gives JCDecaux Global airport division exclusive access to comprehensive source of global air travel intelligence and data JCDecaux SA, a worldwide outdoor advertising company,...

Read Time:1 Minute, 52 Second

Advertising Featured Industry News

O&M Names Seifert Global CEO and Chairman

Joshua Hughes

January 20, 2016January 21, 2016

In addition to his succession of Miles Young, he retains his leadership of Ogilvy & Mather North America as Chairman and CEO Ogilvy & Mather...

Read Time:5 Minute, 22 Second

Campaigns Featured News

P&G announces new commitments with its ‘Lead With Love’ campaign

Eliza Jane

December 18, 2020

Unveiled through a powerful new creative film, “Emotions,” P&G invites everyone to make 2021 the year we all come together to do more and do...

Read Time:2 Minute, 59 Second

Advertising Featured News

FCA supports WHO and frontline workers with latest commercials

Joshua Hughes

April 20, 2020

FCA, an automobile company, premiered two all-new television commercials for the Dodge and Jeep brands as part of the One World: Together At Home globally televised...

Read Time:2 Minute, 5 Second

Campaigns Featured News

Banana Republic features boundary-breakers in its March campaign

Olivia Pearce

February 27, 2020February 27, 2020

Banana Republic WORK WHERE? campaign celebrates modern work And International Women's Day This March, Banana Republic, a clothing and accessories retailer, celebrates WORK WHERE?—an unconventional...