World Branding Forum

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Fox acquires Tubi to diversify direct-to-consumer offerings and advertising solutions Fox Corporation announced that it has entered into a definitive agreement to acquire Tubi, a...

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Featured Marketing News

FOX Sports Counts Down to 2018 FIFA World Cup Russia

Nathaniel Mark

March 7, 2018

Russian Neoclassical Pianist and Composer Kirill Richter Debuts FOX Sports Original Theme Song FOX Sports, the official English-language broadcaster of the 2018 FIFA World Cup,...

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Campaigns Featured News Social Media Technology

Fox Sports Launches Pilot Social Push with #18TOWIN

Thomas Ng

January 20, 2016January 21, 2016

The digital exercise will feature all 18 Bundesliga clubs in training as some of the world's best players go up against their own FOX Sports...

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Industry News

Fox News Chairman and CEO Roger Ailes Signs New Multi-Year Contract with 21st Century Fox

Thomas Ng

June 26, 2015June 26, 2015

Ailes to Continue Leading America’s Most Successful and Most-Watched News Channel 21st Century Fox (NASDAQ: FOXA, FOX) has announced that Roger Ailes has signed a...

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Campaigns Featured News

Ad Council Launches #ThatsHarrassment Campaign

Olivia Pearce

January 22, 2018

Sexual harrassment campaign by Ad Council to help people speak out, stop it and, prevent it The Ad Council has joined with actor and producer...

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Campaigns Featured News Videos

SK-II and National Geographic Partner for Branded Vignettes

Olivia Pearce

March 13, 2017March 14, 2017

A new series of short vignettes features four celebrities who travel to some of the most extreme and beautiful places on earth to put themselves...

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Campaigns Featured Marketing News

Jim Beam encourages beer fans to take a break from in latest campaign

Olivia Pearce

January 7, 2021

The campaign encourages drinkers to add the Jim Beam Highball to their repertoire and order one when they're looking for a light and refreshing option...

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Branding Campaigns Featured News

MLS features Matthew McConaughey in its latest brand campaign

Olivia Pearce

August 11, 2020

The '25 Years in 25 Seconds' spot highlights MLS as the League for a new North America and celebrates the growth of the soccer movement...

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Advertising Industry

Grey Hires Cory Berger As Worldwide Chief Marketing Officer

Anisha Kapoor

July 18, 2019

Grey Worldwide CMO Cory Berger to drive agency growth across global network Michael Houston, worldwide CEO of Grey Group, announced that Cory Berger is joining...

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Campaigns Featured News

McDonald’s and Leo Burnett London Interrupt the Movie World

Olivia Pearce

July 3, 2019

McDonald's-ITV partnership covers over 1,200 movies and will see the McDelivery idents appear across a series of films McDonald's, together with Leo Burnett London, have...

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Advertising Featured News Videos

Tic Tac Opens Up with a Fresh Brand Persona

Joshua Hughes

October 18, 2018October 18, 2018

The new Tic Tac campaign encourages fans to embrace light-hearted moments. Titled Open Up, it introduces a mascot created to inspire. Tic Tac has rolled...

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Campaigns Featured News

Latest Mitsubishi Ad Gives Rebirth to Its Classic Eclipse

Olivia Pearce

March 20, 2018

All-New Mitsubishi Eclipse Cross Introduced in Dynamic Marketing Campaign Mitsubishi Motors North America, an automobile manufacturer, released its new marketing campaign for the all-new 2018...