World Branding Forum

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Foot Locker looks to raise awareness for autism through two unique product collaborations with Puma and Diadora Foot Locker, Inc. is taking a big step...

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Campaigns Featured News

Foot Locker launches ’12 Days of Greatness’ Holiday campaign

Olivia Pearce

November 23, 2020November 23, 2020

Foot Locker's "12 Days of Greatness" is a unique basketball-inspired holiday collection celebrating the universal love of the game This year, Foot Locker is launching...

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Campaigns Featured News

Foot Locker Joins Forces with Multiple Stars in New Campaign

Olivia Pearce

June 21, 2019

New Foot Locker creative celebrates the lengths sneakerheads will go 'Because Sneakers' To celebrate the impressive extremes that sneakerheads and basketball fans alike will go...

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Branding Featured News Videos

Foot Locker Widens Discover Your Air Platform

Olivia Pearce

March 20, 2019March 22, 2019

Foot Locker has debuted its Discover Your Air Network to offer sneaker shoppers cable-inspired programming around its Nike Air products. Foot Locker has launched the next...

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Branding Featured News Videos

Foot Locker Goes Digital with February Drops

Olivia Pearce

February 18, 2019February 18, 2019

The latest #BecauseSneakers installation by Foot Locker celebrates the sneaker community and the brand’s hot lineup of product drops. Foot Locker has announced the continuation...

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Branding Featured News Videos

Foot Locker Invests $2 Million in Pensole

Olivia Pearce

January 21, 2019February 27, 2019

Foot Locker has made a major investment in the business of longtime strategic partner, Pensole, to support new designers and the industry. Foot Locker has...

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Advertising Featured News Videos

Foot Locker Takes Nike Home for the Holidays

Joshua Hughes

December 5, 2018December 5, 2018

Foot Locker is collaborating with artistes and athletes from three US cities for the launch of the Home & Away sneaker collection from Nike. Foot Locker...

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Branding Featured News

Foot Locker Unveils New PENSOLE-ASICS Shoe Collaboration

Olivia Pearce

February 22, 2018

Foot Locker Master Class Provides Opportunity for 18 Students Around the World to Gain First-Hand Design Experience Foot Locker, a specialty athletic retailer, in collaboration with...

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Campaigns Featured News

Foot Locker & Jordan Brand Announce ‘Bold Like Kawhi’ Gatorade Campaign Featuring Kawhi Leonard

Olivia Pearce

December 20, 2017May 8, 2018

Spot by Foot Locker and Jordan Brand features the Air Jordan Gatorade Collection; Cameos by LaMarcus Aldridge and Nipsey Hussle Foot Locker, an athletic retailer,...

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Branding Featured News

Foot Locker Partners with NIKE in Elevated Customer Experience Platform

Olivia Pearce

November 17, 2017November 21, 2017

Foot Locker Hires New Specialized NIKE Sales Associates Foot Locker announced today an elevated partnership model with NIKE. As part of the company's over-arching strategy...

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Advertising Featured News Videos

Foot Locker Bounces into Summer with James Harden

Joshua Hughes

August 22, 2017August 25, 2017

Foot Locker has gone digital with a brand new campaign, which sees James Harden from the NBA spotlight the latest gear from adidas. Foot Locker has...

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Featured Marketing News Videos

Kids Foot Locker and Teyana Taylor Launch Generations

Anisha Kapoor

August 15, 2017August 16, 2017

Kids Foot Locker has debuted a series focused on sneaker culture and six families. The first video stars Reebok spokesperson, Teyana Taylor. Kids Foot Locker...