World Branding Forum

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Febreze and Karamo help “pawrents” easily keep homes odour-free and help support North Shore Animal League America Febreze is launching “Say Up to Your Pup,”...

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Campaigns Featured News Videos

Febreze Grooves to the Tune of Fans with Album

Deborah Joy Peter

March 15, 2019March 19, 2019

In response to requests from fans, Febreze has debuted a music album featuring eight tracks as a next step to its radio song ads since...

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Campaigns Featured News

Febreze Expels Odours with Jordin Sparks

Deborah Joy Peter

November 15, 2018November 15, 2018

Febreze teams up with Jordin Sparks to encourage fitness enthusiasts to keep workout odours where they belong—at the gym. Febreze has launched a campaign to...

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Campaigns Featured News

Febreze ONE Partners with Tamera Mowry as She Opens Her Home

Olivia Pearce

April 9, 2018May 8, 2018

The Actress, Co-Host, and Mother Of Two Invites Fans To See How She Maintains Her Favourite Living Spaces Through The Febreze “One Happy Home” Video...

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Featured Marketing News

Febreze Debuts New Air Freshener with Candice Kumai

Anisha Kapoor

March 1, 2017March 1, 2017

For the premiere of Febreze One, the brand partnered with celebrity chef, Candice Kumai, to introduce the new odour elimination solution. Febreze has released a...

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Advertising Featured News Videos

Febreze Prepares America for the Halftime Bathroom Break

Joshua Hughes

February 1, 2017February 1, 2017

Created by Grey New York, the new Super Bowl campaign by Febreze offers a humorous spin on the all-important halftime bathroom break. Titled America’s Halftime...

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Advertising Featured News Videos

Febreze Makes 12 Stinks of Christmas Comeback

Joshua Hughes

November 10, 2016November 10, 2016

Febreze has launched its latest installation of The 12 Stinks of Christmas, a push from 2015 which starred Glee's Matthew Morrison and Jane Lynch. Febreze...

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Advertising Campaigns Featured News Videos

Febreze Sprays Glee into the Season with Cheeky Push

Deborah Joy Peter

December 1, 2015December 1, 2015

The brand has launched a push featuring campaign ambassadors, Matthew Morrison and Jane Lynch from television’s Glee Procter & Gambled owned Febreze has launched a...

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Advertising Industry

Grey Europe Named Agency of the Year 2017 at EACA Euro Effies

Joshua Hughes

October 20, 2017October 20, 2017

Eight time win of prestigious award is further proof of Grey Europe commitment to delivering Famously Effective work for its clients Grey Europe has been...

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Advertising Featured Industry News Videos

Effies UK Names MullenLowe 2016 Agency of the Year

Joshua Hughes

May 24, 2016May 24, 2016

The latest installation marks the arrival of the Effies in the United Kingdom, where 11 contenders walked away with trophies. The Effies programme for the...

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Branding Featured News

Procter & Gamble Engages Flywheel Sports for Tide and Downy

Deborah Joy Peter

May 23, 2016May 23, 2016

Participants will gain insight on how the new release by Tide and Downy eliminates odours and helps prevent them from returning. To kick off the...