World Branding Forum

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PG One partners Vicks in its pledge to keep Dr Bhosale’s dreams of building a children’s hospital alive Publicis Groupe-owned, Power of One (PG One)...

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Advertising Featured News

FCA supports WHO and frontline workers with latest commercials

Joshua Hughes

April 20, 2020

FCA, an automobile company, premiered two all-new television commercials for the Dodge and Jeep brands as part of the One World: Together At Home globally televised...

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Campaigns Featured News Social Media

FCA launches #MusicMonday for people to Stay #TogetherAtHome

Olivia Pearce

April 14, 2020

FCA Launches #MusicMonday with X Ambassadors, Dermot Kennedy and Ari Lennox FCA brands are coming together to bring comfort through music to all Americans in...

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Campaigns Featured Marketing News

FCA announces ‘Drive Forward’ initiative amidst pandemic

Olivia Pearce

April 2, 2020

"Drive Forward" initiative provides special incentives, including 0% financing for 84 months and no payments for 90 days on select FCA 2019 and 2020 models...

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Advertising Featured News

FCA Delivers First Campaign Featuring the Apple Experience

Joshua Hughes

June 29, 2018

Campaign for Jeep, Dodge, Ram, Chrysler, and FIAT features iconic music artists such as OneRepublic and Alice Cooper and highlights the Apple experience available in FCA vehicles The...

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Advertising Featured News Videos

Warner Bros and FCA Ink Dawn of Justice Deal

Joshua Hughes

February 22, 2016February 22, 2016

Jeep and Dodge branded spots as well as digital extensions will activate consumer engagement leading up to the film’s premiere Fiat Chrysler Automobiles and Warner...

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Branding Campaigns Featured News Videos

FCA and Lionsgate Join Forces for The Hunger Games

Olivia Pearce

November 2, 2015November 2, 2015

The marketing push will include executions across TV, radio, digital, and social media featuring the Dodge, Ram, and Chrysler brands Fiat Chrysler Automobiles (FCA) and Lionsgate...

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Marketing News Technology

Topgolf Shop: Your One-Stop Shop for Beginner Golfers

Rene Andre

October 4, 2024October 4, 2024

Topgolf and Topgolf Callaway Brands Corp have launched the golf equipment website, Topgolf Shop, geared toward providing beginners and off-course players with a simple way to purchase entry-level golf equipment.

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General Industry News

Shein Unveils Plans for £50 Billion London IPO: What You Need to Know

Nurul Rustam

June 4, 2024June 4, 2024

Shein's potential listing could be a game-changer for the London Stock Exchange, which has seen a rise in companies choosing US markets for their IPOs....

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Campaigns Featured Marketing News

Alfa Romeo launches its latest campaign with Alexander Skarsgård

Eliza Jane

October 15, 2020October 15, 2020

The campaign showcases the design, performance and control that drivers have in their hands when behind the wheel of an Alfa Romeo Luxury car brand,...

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Campaigns Featured News

Jeep unveils “Pale Blue Dot” with the launch of its new Jeep Wrangler

Eliza Jane

September 16, 2020

For every completed view of the video on Jeep YouTube channel, the brand will make a donation to combat climate change The Jeep brand and...

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Branding Featured News Technology

BMW and Mercedes-Benz put development cooperation on hold

Thomas Ng

June 22, 2020June 22, 2020

BMW and Mercedes-Benz will continue to pursue their own development path The BMW Group and Mercedes-Benz AG are putting their cooperation on the development of...