World Branding Forum

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The G2 Esports x Ralph Lauren joint venture has launched its new, top-notch capsule collection! The iconic luxury brand Ralph Lauren's collaboration with G2 Esports features a new...

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Advertising Featured General Marketing News

Sky Broadband and Guild Esports Highlights Online Abuse of Female Gamers

Maheen Fatima

May 31, 2023

Unfortunately, online bullying has become quite common these days, especially with female gamers. According to current statistics, one in ten females faces such disgusting gestures....

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Branding Featured News

Ralph Lauren announce first-of-its-kind global partnership with G2 Esports

Thomas Ng

July 6, 2021

Ralph Lauren and G2 launches a series of digital-first activations on TikTok and Twitch, as well as global campaigns and events Global luxury fashion brand...

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Branding Featured News

Hisense announces global partnership with Fnatic Esports Organisation

Olivia Pearce

October 2, 2020

The two companies will produce a variety of content, including product reviews, video collaborations and social engagement, each featuring Hisense appliances and Fnatic's prominent teams...

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Aston Martin Racing announces official Esports debut

Eliza Jane

May 1, 2020

Three Aston Martin Racing works drivers to contest the Pro Cup Aston Martin will make its official debut in the esports arena this weekend, as...

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Branding Featured News

BMW partners world’s leading esports teams in UnitedInRivalry

Eliza Jane

April 20, 2020

BMW partners with five of the world’s leading teams under the mottoes “United in Rivalry” and “United at Home” The BMW brand, a winner of...

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Campaigns Featured Marketing News

Torque Esports partners FaZe Clan to combat COVID-19 pandemic

Olivia Pearce

March 17, 2020March 18, 2020

Torque Esports creates Call of Duty: Warzone Pro-AM tournament to raise funds for groups impacted by COVID-19 Torque Esports Corp.'s esports tournament and broadcast operations...

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Featured Marketing News

Mercedes-AMG Petronas Motorsport Launches Esports Programme

Nathaniel Mark

August 7, 2018

The Mercedes-AMG Petronas Motorsport team has recruited Brendon Leigh, Harry Jacks, Patryk Krutyi and Dani Bereznay as their gamer line-up Mercedes-AMG Petronas Motorsport has announced...

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Mountain Dew Ups Game with Esports Partnerships

Thomas Ng

June 6, 2017June 6, 2017

Mountain Dew is widening its esports footprint via global powerhouse partnerships with Team Dignitas, Splyce, and Team SK Gaming. Mountain Dew has welcomed on board three global powerhouses...

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Featured Marketing News Videos

GMR Hits Homerun with New Global eSports Practice

Anisha Kapoor

October 9, 2015October 9, 2015

The move is rooted in the booming popularity of eSports and how the phenomenon has provoked marketers to rethink sponsorship spending Global engagement agency, GMR...

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Campaigns Fashion General

Ralph Lauren Honours Navajo Heritage with New Capsule

Nara James

November 5, 2024November 5, 2024

On Tuesday, October 29, Ralph Lauren introduced the second instalment of its Artist in Residence program, a capsule collection designed in collaboration with Diné (Navajo)...

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Manchester City renews its strategic partnership with Nexen Tire

Eliza Jane

September 17, 2020

The Manchester City and Nexen Tire partnership focuses on empowering young people through football and bold digital marketing campaigns Manchester City team has announced it...