World Branding Forum

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Doritos #FlatMatthew campaign features Jimmy Kimmel and Mindy Kaling in a cliff-hanging teaser Whilst Doritos has been a Super Bowl fixture for more than two...

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Advertising Campaigns Featured News

Doritos seeks fans to create ad for NFL Kickoff weekend

Olivia Pearce

July 16, 2020July 16, 2020

Doritos brings back the spirit of 'Crash the Super Bowl' campaign with US$150k on the line For a decade, Doritos' "Crash the Super Bowl" gave...

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Advertising Branding Campaigns Featured News

Doritos drops logo for latest campaign

Joshua Hughes

August 28, 2019August 28, 2019

In a bold move, Doritos—a flavoured Tortilla chips brand—have dropped its' name and logo from their latest advertising campaign. Working off the back of the...

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Featured Marketing News Videos

Doritos Takes a Chance with the Backstreet Boys

Anisha Kapoor

February 1, 2019February 1, 2019

The #NowItsHot push by Doritos debuts with Chance the Rapper and the Backstreet Boys remixing I Want It That Way for its Super Bowl ad....

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Advertising Featured News

Doritos and Busta Rhymes Scout for Hip-Hop’s Next Big Star with Heated ‘Blaze the Beat’ Competition

Joshua Hughes

July 19, 2018

Blaze the Beat by Doritos continue the brand's long history in music, with epic stages and performances throughout the years at major events like South...

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Advertising Featured News

Doritos Creates the World’s Largest Doritos Chip Made in Jurassic Park

Joshua Hughes

June 18, 2018June 18, 2018

Limited-Edition Giant Doritos Gifted to Fans on Twitter; Final Jurassic Doritos Chip Auctioned for Charity In an "experiment" gone horribly right, Doritos have become dinosaur-sized...

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Advertising Featured News

PepsiCo Debuts Doritos Blaze and MTN DEW ICE Joint Ad

Joshua Hughes

January 31, 2018January 31, 2018

Star-Studded Joint Advertisement a First for PepsiCo Products Doritos Blaze and MTN DEW ICE, both products of PepsiCo, unveiled their joint advertisement that will air...

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Branding Campaigns Featured News Videos

Doritos Celebrates Big 5-0 with Bold 50 Push

Deborah Joy Peter

March 8, 2016

Bold 50 is an invitation to consumers to participate in the challenge of breaking 50 records with Doritos chips throughout the year Doritos, a flagship...

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Campaigns Featured Marketing News

Frito-Lay launches its first holiday shop along with its holiday campaign

Joshua Hughes

November 18, 2020November 18, 2020

Anna Kendrick returns in Frito-Lay's "My Favourite Things" ad campaign, with holiday-themed packaging available nationwide and Frito-Lay donating US$500k to Toys for Tots as part...

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Featured Marketing News

Taco Bell rings in 2020 with bold new commitments

Anisha Kapoor

January 10, 2020

Taco Bell introduces global sustainable packaging commitments and US employee programmes Taco Bell has made bold commitments to set itself apart ever since its first...

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Branding Featured News

PepsiCo Announces Historic Partnership with the Madison Square Garden Company

Olivia Pearce

July 30, 2018

PepsiCo will become official partner of MSG's legendary sports franchises The Madison Square Garden Company and PepsiCo held a special press event to announce a new, multifaceted...

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Advertising Industry

Amazon Wins at the 2018 Kellogg School Super Bowl Ad Review

Anisha Kapoor

February 5, 2018

Kellogg School Review Used Strategic Academic Framework to Evaluate the Effectiveness of Super Bowl Spots Amazon was a big winner in strategic ad rankings with...