World Branding Forum

Read Time:1 Minute, 37 Second

Crosta & Mollica make an absolute statement for its first-ever sponsorship of Channel 4 Food and Cooking Inspirations. Launching on 8th July 2023, UK-based Italian...

Read Time:1 Minute, 36 Second

Advertising Branding Entertainment General News

Channel 4 Ventures Invest £3.5M to Get 20% Stake in Airtasker

Maheen Fatima

June 12, 2023

Channel 4 Ventures, a public broadcasting service, aims to get 20% of Airtasker shares to become media-for-equity partners. Ultimately, this investment will take in new...

Read Time:5 Minute, 35 Second

Campaigns Featured News

Channel 4 transports viewers into the brutal world of the Super.Human.

Eliza Jane

July 16, 2021

Channel 4's new film captures the blood, sweat, sacrifices and dedication of the behind-the-scenes lives of Paralympians Channel 4 has launched a major new advertising...

Read Time:2 Minute, 27 Second

Campaigns Featured News

Channel 4 launches its first Christmas brand campaign, #MerryDifferent

Eliza Jane

December 15, 2020December 15, 2020

Channel 4's Christmas campaign raises a smile and encourages everyone to be a little more accepting of each other Channel 4’s first ever Christmas brand...

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Advertising Featured Marketing News

Oral-B partner with Channel 4

Joshua Hughes

September 13, 2019September 13, 2019

Oral-B and Channel 4 have come together for a new campaign to show people how much plaque they have after brushing with a manual toothbrush....

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Advertising Featured News

Channel 4 celebrates diversity of stars

Joshua Hughes

August 20, 2019August 20, 2019

In a new campaign Channel 4 are using real-life viewer complaints to highlight the diversity of their stars. The new advert features a variety of...

Read Time:47 Second

Advertising Featured News

Channel 4 promotes new Bake Off

Joshua Hughes

July 31, 2019August 2, 2019

Channel 4 have released a new advertising campaign to promote the upcoming tenth season of The Great British Bake Off. The TV advert that premiered...

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General

Direct Line sponsors Channel 4 Film

Joshua Hughes

June 19, 2019

Direct Line and Channel 4 have teamed up for an exclusive sponsorship deal. The deal will see the insurance company sponsor all films on Channel...

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Advertising Industry News

Channel 4 appoints Zaid Al-Qassab as new CMO

Anisha Kapoor

June 6, 2019June 24, 2019

Zaid Al-Qassab, who has been with BT for the last four years, will be joining Channel 4 as the new Chief Marketing Officer from September....

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Featured General Industry News Technology

Apple WWDC 2024- Anticipating iOS 18, AI Innovations, and More: What You Need to Know

Nara James

June 6, 2024June 7, 2024

Apple will soon announce its next major operating system updates, allowing developers to prepare their apps for a broad rollout this fall. The company's Worldwide...

Read Time:2 Minute, 5 Second

General News

Capri Holdings Struggles in Q4 as Global Demand for Luxury Weakens

Nurul Rustam

June 3, 2024June 3, 2024

Capri Holdings announced on Wednesday that fourth-quarter revenues dropped by 8.4% to $1.223 billion, driven by a mid-single-digit decline in retail sales. The owners of...

Read Time:5 Minute, 8 Second

General News

Adidas Faces Loss, Eyes Rebound in Revenue Growth by 2024

Nurul Rustam

March 14, 2024

In 2023, Adidas experienced stagnant currency-neutral revenues compared to the previous year, while in terms of euros, revenues decreased by 5% to €21.4 billion. The...