World Branding Forum

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Agua Zalva's initiative aims to preserve one of the most important water sources in the world This World Water Day, ABInBev’s Agua Zalva and MullenLowe...

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Campaigns Featured News

Pony Malta launches #GirlsSpeak with MullenLowe SSP3

Olivia Pearce

March 10, 2021

Pony Malta calls on influential women to share messages from young women across Latin America to make them see that one day, they can change...

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Campaigns Featured News

Pony Malta ‘hacks’ FIFA 21 and creates the first all-female club, SHE F.C.

Thomas Ng

December 21, 2020June 13, 2023

Pony Malta and agency MullenLowe SSP3 “hacked” FIFA 21 to create the squad, building female forms based on existing male avatars AB InBev's Pony Malta...

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Campaigns Featured News

AB InBev’s Pony Malta Launches #AdoptABreak Initiative

Eliza Jane

December 3, 2020June 13, 2023

The ABInBev brand teamed up MullenLowe SSP3 and four leading dog adoption shelters in Colombia to ask people to bring a furry friend into the...

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Campaigns Featured Marketing News

AB InBev unveils an angel in the details of its latest brew, Victoria

Joshua Hughes

December 2, 2020June 13, 2023

ABInBev honours its Belgian roots by featuring St. Michael, patron saint of Brussels, whose statues are seen all around the city and the famed Grand...

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Campaigns Featured News

Pony Malta and MullenLowe SSP3 launches #SheSpeaks on TikTok

Eliza Jane

October 12, 2020June 13, 2023

ABInBev’s Pony Malta brand and MullenLowe SSP3 use TikTok’s lipsynch feature to encourage girls to find a different sort of role model Pony Malta is...

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Campaigns Featured News

Pony Malta launches ‘Usernames Against Bullying’ with MullenLowe SSP3

Olivia Pearce

September 14, 2020June 13, 2023

Pony Malta’s intention is to affect change, by creating a platform to share tools, research and ideas for players to change their behaviour, hoping to...

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Campaigns Featured News

Aguila Beer honours the golden liquid with ‘The Official Flag of Beer’

Olivia Pearce

August 10, 2020

ABInBev’s Aguila Beer creates ‘The Official Flag of Beer’ with MullenLowe SSP3 to celebrate International Beer Day To celebrate International Beer Day, ABInBev’s Aguila Beer,...

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Campaigns Featured News

Pony Malta and MullenLowe hacks Spotify and Instagram

Olivia Pearce

July 14, 2020June 13, 2023

Pony Malta wanted to spotlight all the ambassadors and influencers who used Pridelists as an opportunity to show support of teenagers who are victims of...

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Campaigns Featured News

NHS unveils expanded campaign Help Save Lives, Stay At Home

Olivia Pearce

March 26, 2020

Following the Prime Minister’s televised address at the start of the week, where he announced stricter measures to combat the spread of the coronavirus outbreak,...