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Titled Love from Paris, Karl xx, the Karl Lagerfeld fall ad campaign coincides with the brand’s North American premiere in three markets.
Karl Lagerfeld Paris has unveiled its upcoming fall advertising campaign. Titled Love from Paris, Karl xx, the push coincides with the brand’s North American premiere. Supporting the debut, the push depicts the collection as it makes its way across the Atlantic to include three new markets.
The globally-positioned fashion house will for the first time share its luxe collections and contemporary wardrobe essentials with the United States, Canada, and Mexico. While tailor-made for said region, the new creations are inspired by Parisian elegance to capture the latest in feminine style.
For the exercise, a black and white palette was accented by pops of colour and unique prints to cater to today’s on-the-go woman. Products from the range include a choice selection of women’s accessories, bags, footwear, and ready-to-wear items such as dresses, pants, blouses, and suits.
Artistically directed and photographed, the creatives were styled by Charlotte Stockdale and features models, Joan Smalls and Hailey Baldwin, against a backdrop of iconic New York City and Paris landmarks. Shot in tones of black and white, the aesthetic reflects the marque’s own vision. The agency behind the work is Laird + Partners.
While available online, Karl Lagerfeld now has an in-store presence via selected Lord & Taylor and Dillard’s locations in America, Hudson’s Bay in Canada, and Liverpool in Mexico. The campaign rolls out on 7 September across top fashion and lifestyle titles as well as digital platforms.
The company previously announced its launch in North America through a joint venture with GIII Apparel Group, forming Karl Lagerfeld North America. Fans can join the fall celebration and further connect with the brand via its website or socially using the hashtag #KarlLagerfeldParis.
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