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The brand has launched an office in London and named Paul Wright to the role of Country Manager for the aforementioned region
International mobile marketing attribution analytics company, AppsFlyer, has launched a new office in London as well as appointed Paul Wright to the role of Country Manager for the United Kingdom. The twin move signifies the genesis of the brand group’s European expansion.
The network is the latest technology brand to penetrate the said west-side market. The extension of the chain’s global footprint complements the region’s continued efforts in developing top talent, attracting investment, and furthering its reputation as a trendsetter in the said arena.
With a significant number of marketers, advertisers, app developers, and agencies already utilising its services to measure and optimise their mobile marketing initiatives, the newly opened branch serves as a strategic hub for the company beyond domestic borders.
The marque’s stable entails clients like MoneySuperMarket, Trivago, William Hill as well as several other leading UK-based gaming apps. London joins AppsFlyer’s worldwide network of 10 offices which includes Tel Aviv, San Francisco, New York, Beijing, Seoul, Tokyo, Bangalore, and Berlin.
Having tracked more than $4 billion (approximately £2.83 billion) in media ad spend over the past year, the expansion coincides with the company’s significant growth rate. The group has grown from 40 to 160 employees and measures 200 billion mobile events per month.
Additionally, the London office is currently hiring for positions in sales, marketing, partner development, customer success, support, and more. AppsFlyer also recently launched its Global Employee Exchange Programme which offers its people the opportunity work in any of the company’s global offices for up to twelve weeks.
“Although we already have a strong client base in the region, the UK was essentially calling us to establish a more permanent presence in order to continue attracting some of the best global talent in marketing technology,” said Oren Kaniel, Founder and CEO of AppsFlyer.
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