Maz Turns Hands with Wear for the Apple Watch

The brand’s latest, the new platform enables a publisher to seamlessly make its content available on the Apple Watch, and with speed

NYC-based start-up, Maz, has released a new platform called Wear, which enables a publisher to seamlessly make its content available on the Apple Watch, and with speed. The company is responsible for powering nearly 1,000 mobile and tablet apps for media companies such as Forbes, USA Today, Conde Nast, and Pearson.

Unlike many other which display truncated articles or headlines with few or no visuals, apps created with Wear feature large, high-resolution images, and the full text of each article to encourage impressionable user experiences. The perk helps publishers keep users engaged regardless of the device chosen for consuming content.

“Eight years ago, no one thought we would be reading so much on the mobile. Now, people are saying the same thing about wearables. Our job is to provide a platform that allows media brands to distribute content via emerging technologies as early as possible. No one wants to miss out on the next mobile,” said Paul Canetti, CEO of Maz.

Following on the heels of another recent Maz product release called Fusion, a web and magazine hybrid app platform, Wear syncs with Fusion apps to make switching between screens as seamless as possible for end users and publishers alike. The brand’s launch partner brands are Star Magazine and the National Enquirer.