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Users now have access to digital technologies which personalise, automate, and deliver rich content consistently across channels
Brand experience company, Freeman, has forged an agreement with mobile event app provider, DoubleDutch, to match the latter’s event technology solutions to the former’s customer needs. Via the collaboration, users now have access to digital technologies which personalise, automate, and deliver rich content consistently across channels.
“As marketers look for ways to prove ROI for events, there is a strong demand for mobile solutions that can increase interactivity and digitise and personalize the entire event experience,” said Richard Maranville, Chief Digital Officer at Freeman.
To address the increasing demand for digital marketing solutions at events, the branding business will offer preferred access to its new partner’s mobile event technology platform. Customers who choose to deploy a DoubleDutch mobile will gain access to a dedicated team of implementation, service, and support professionals.
“DoubleDutch has developed some of the most innovative event technology we’ve seen in our industry. This partnership allows us to deliver technology products to our clients that are consistent with our design-driven, customer-centric values.”
Beginning in 2016, Freeman users will receive access to an exclusive integration between Freeman’s online exhibitor interface and the newly launched Exhibitors product, which will give event exhibitors and sponsors the ability to seamlessly launch digital campaigns to target and reach attendees in DoubleDutch mobile apps.
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