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The Postcard Cabins brand, formerly Getaway, is a pioneer in the emerging outdoor accommodations sector. Marriott International, Inc., has announced its acquisition of the brand.
This milestone marks an exciting step for Postcard Cabins, which continues to redefine how people experience the great outdoors, disconnect from daily life, and find meaningful moments in nature.
Postcard Cabins: Nature-Based Travel
Postcard Cabins is a premier outdoor accommodation brand dedicated to making free time in nature a ritual for all. Operating 29 locations within a two-hour drive of major U.S. cities, the company provides guests with an ideal retreat to disconnect from daily routines and reconnect with nature.
Founded in 2015, Postcard Cabins was built with a mission to bring the experience of finding free time in nature to more people—offering a chance to slow down, unplug and embrace the great outdoors with ease and comfort. This innovation sparked a movement: guests have spent over 40 million hours immersed in nature at Postcard Cabins’ 1,200+ cabins across 29 Outposts.
With more than 600 wedding proposals, close to 100,000 dog stays and more than 2.4 million guests and counting, Postcard Cabins represents more than accommodations—it has become synonymous with providing immersive moments in nature.
Recognising the Rise of Nature-Based Accommodations
Marriott’s acquisition of Postcard Cabins underscores its recognition of the growing demand for outdoor accommodations, appealing to travellers seeking nature’s tranquillity over the fast-paced modern lifestyle. By joining Marriott’s portfolio, Postcard Cabins will bring its unique experiences to a global audience, supported by Marriott’s resources and the reach of its Marriott Bonvoy platform with over 219 million members.
“In joining Marriott, we’re excited to bring the Postcard Cabins experience to a global audience seeking exactly what we offer—a place to slow down, disconnect from the every day and invest in the relationships that matter most. What started a decade ago with a small group of believers in the power of spending free time in nature, has grown into a national movement, which we expect will only gather steam with Marriott’s expansive reach,” said Jon Staff, Founder and CEO of Postcard Cabins.
Jon Staff, Founder and CEO of Postcard Cabins, expressed enthusiasm about the company’s partnership with Marriott, highlighting its potential to expand the reach of their unique experience to a global audience. “In joining Marriott, we’re excited to bring the Postcard Cabins experience to a global audience seeking exactly what we offer—a place to slow down, disconnect from the every day, and invest in the relationships that matter most,” Staff stated.
He reflected on the company’s origins, noting its growth from a small group of advocates for spending time in nature into a nationwide movement. “What started a decade ago with a small group of believers in the power of spending free time in nature has grown into a national movement, which we expect will only gather steam with Marriott’s expansive reach,” Staff added.
Leeny Oberg, CFO and Executive VP of Development at Marriott International, highlighted the growing demand for nature-focused travel. “As guests increasingly seek nature-immersive experiences, we’re thrilled to welcome Postcard Cabins to Marriott Bonvoy, expanding our portfolio with awe-inspiring destinations,” she said.
The Postcard Cabins portfolio is expected to be part of Marriott’s planned outdoor-focused collection, which will be integrated into Marriott’s systems and platforms, including Marriott.com and the Marriott Bonvoy mobile app, in 2025.
Transforming Rest into a Ritual
As the focus on wellness and rest grows, Postcard Cabins offers travellers a chance to slow down and nurture meaningful connections. With Marriott’s global backing, the company is set to expand its mission of delivering transformative, nature-focused getaways. Goldman Sachs & Co. LLC acted as the exclusive financial advisor for the transaction. Postcard Cabins reaffirms its unwavering commitment to leading the outdoor hospitality sector. It aims to make rest not just an option, but an essential ritual for all its guests.
