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Apple has released a significant update that empowers its iPhone and other devices with generative AI capabilities.
This update is the latest addition to the Apple Intelligence suite, unveiled in June. This suite of features, designed to enhance user experience, has been progressively integrated into iPhone, iPad, and Mac devices. Recent additions include an upgraded Siri and a feature that condenses long or multiple notifications into concise summaries.
The integration of generative AI tools, which enable users to create images and emoji, is likely to spark the most debate. Although these tools have been met with enthusiasm in recent years, they have also drawn criticism from designers and others who argue that they may devalue creative endeavours.
Apple’s generative capabilities are relatively restricted. They consist of Genmoji, which enables users to suggest new emoji, and Image Playgrounds, a dedicated app for creating and manipulating images.
Users have the ability to create images by inputting a variety of prompts, which can include photos of friends and family. They can choose a specific individual and then generate an image of them engaged in a particular activity or placed in a desired background.
Apple has introduced safeguards to prohibit the generation of abusive or other problematic images.
The latest update for iOS and iPadOS, version 18.2, and macOS, version Sequoia 15.2, is now available. You can download it from the Settings app.
This update marks the UK debut of Apple Intelligence features, which were previously exclusive to the US. Many European regions continue to lack access to these features due to language and regulatory considerations.
Apple’s latest update brings a wave of generative AI features to the iPhone, iPad, and Mac. While these tools hold immense potential for creativity and productivity, they also raise questions about the future of digital art and design.
As AI continues to evolve, it’s crucial to balance innovation with ethical considerations. We’ll be watching closely to see how Apple and other tech giants navigate this exciting but complex landscape.
What are your thoughts on Apple’s new AI features? Do you think they’ll revolutionise the way we create and consume digital content? Share your opinions in the comments below.
