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Artificial intelligence (AI) empowers users to digitally alter their images by incorporating tattoos or trying out various hairstyles. WhatsApp is rolling out a major update packed with AI features to enhance the experience for its billions of users.

This update is a step towards WhatsApp becoming part of Meta’s AI ecosystem, which aims to compete with OpenAI’s ChatGPT.

Whatsapp Artificial Intelligence

Users will be able to generate or modify images directly from the app using advanced AI technology.

The new AI features, as described in a WhatsApp blog post, offer users a platform to visualise their wildest dreams, whether it’s donning a superhero cape or experimenting with a new look.

Kickstart your personalised image creation journey by typing “Imagine me” into a chat with Meta AI. Once the initial setup is complete, unleash your creativity by inputting detailed prompts like “Imagine me in a retro pink and green ski outfit” to bring your vision to life.

The new AI tools on WhatsApp are currently in a beta testing phase, accessible only to English-speaking users in the US. The company has indicated that it will soon broaden the feature’s reach to a global audience.

Through earlier collaborations with Meta AI, WhatsApp has implemented AI functionalities, one of which allows users to engage in conversations with an AI bot.

Meta’s AI assistant has undergone a significant upgrade, becoming available in seven additional languages across Facebook, Instagram, Messenger, and WhatsApp.

The AI will be driven by Meta’s new Llama 405B, featuring enhanced reasoning capabilities that make it particularly useful for subjects such as mathematics and coding.

Meta CEO Mark Zuckerberg announced that the new Llama AI model will be open source to ensure it is “good for the world,” diverging from the industry trend established by OpenAI.

Whatsapp, Artificial Intelligence

“The tech boss explained the decision in a blog post, writing, ‘I believe that open source is necessary for a positive AI future. AI has more potential than any other modern technology to increase human productivity, creativity, and quality of life – and to accelerate economic growth while unlocking progress in medical and scientific research.'”

“Open source will ensure that more people around the world have access to the benefits and opportunities of AI, that power isn’t concentrated in the hands of a small number of companies, and that the technology can be deployed more evenly and safely across society.”

In summary, WhatsApp’s introduction of personalised AI tools, powered by Meta’s groundbreaking Llama 405B, marks a significant step forward in enhancing user experience and democratising access to advanced AI capabilities. With Meta’s commitment to open-source development, the future of AI promises greater inclusivity, innovation, and societal benefits. Stay tuned for more updates as these exciting developments unfold.

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Nara James

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