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Harrods, the British-born luxury department store, has revealed its newest and latest luxury lingerie and loungewear wing. It comes as part of its first phase of redeveloping its womenswear range.
Located on the first floor of its Knightsbridge store and designed by David Collins Studio, the revamped space measures roughly 16,000 sq ft. The underlying idea of Harrods’ new look is to make shopping an enjoyable luxury.
Three-way mirrors, fashionable seats, and soft lighting help customers feel more at home and confident. Luxury is present in the tiniest details: from the demure tones of velvet and polished metal finishings to glittering textured glass and sophisticated decor.
The sheer size of the department also allows for expansive and less-cluttered spaces, bigger and more comfortable fitting rooms, plus VIP and bespoke services.
Furthermore, a private fitting suite is a cherry on top of a splendid shopping experience. The suite comes in handy when extra attention or privacy is needed, like bridal fittings, alterations, first fittings, and more.
To improve the experience, brands have been divided by functionality so buyers can look for specific items. This layout moves away from a ‘hard-sell’ environment and focuses on what buyers really need instead.
At Harrods, shoppers can shop to their heart’s content from over 47 brands. Olivia Von Halle, Desmond & Dempsey, Sleeper, and Aubade’s Elie Saab collaboration are some eagerly-anticipated names to shop.
Elevating the environment are dedicated shop fits from Skims, La Perla, Agent Provocateur, Olivia Von Halle, and more. Besides that, new-to-Harrods labels such as Livy, Natori, and Torlowei make for a memorable experience.
Harrods has spent about £200 million on its wider revamp, accomplishing its menswear and beauty department redevelopments. Two more rooms on the womenswear floor will follow this year.
