PopSockets and Burt’s Bees collaboration marries tech and lip care

PopSockets latest collaboration features the all-natural Burt’s Bees lip balm combined with the classic functionality of a PopGrip

PopSockets, maker of expandable phone grips and lifestyle accessories, and Burt’s Bees, an Earth-friendly, natural personal care company, are pleased to announce their new collaboration, PopGrip Lips x Burt’s Bees.

PopGrip Lips x Burt’s Bees will provide consumers with a two-in-one product that features the classic functionality of a PopGrip combined with trusted lip care from the pioneer of natural personal care. The grip provides multiple uses and benefits for your phone, including texting with one hand, the ability to take better photos and as a prop for media viewing.

“We are thrilled to be partnering with an iconic brand like Burt’s Bees”, said Melanie Love, VP Brand Marketing. “For years, the brand has been known for its innovations in the natural personal care space and has become a household name. The collaboration marries tech and lip care in a way that has created a new category of product for fans of both brands.”

Burt’s Bees iconic Original Beeswax Lip Balm, sold one per second worldwide, softens & nourishes dry lips naturally, with a hint of Peppermint Oil for a one-of-a-kind tingle. It is made from responsibly sourced Beeswax to condition lips, infused with Vitamin E to moisturize and is formulated without Parabens, Phthalates, Petrolatum or SLS.

“We hear from so many people that their lip balm is something they can’t leave home without,” said Matt King, Director of Marketing at Burt’s Bees. “By partnering with PopSockets, we can make it even easier to ensure essentials – their phone and Burt’s Bees lip balm – never get left behind.”