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British Airways introduces five Soho Theatre comedy shows from well-known comedians on its long-haul in-flight entertainment system
British Airways is bringing laughter to the skies with the announcement that comedy content from Soho Theatre is now available on board.
Five stand up shows will be added from well-known comedians including Nish Kumar, Mae Martin, Joel Dommett, Rhys James and Dane Baptiste. All the comedians will be recognisable not only for their performances at Soho Theatre, but also for numerous UK television appearances.
The announcement comes just in time for the Edinburgh Festival Fringe, one of the world’s biggest arts festival. With content launching across British Airways’ long-haul network, customers visiting the Fringe from afar will have a taste of what to expect when they arrive, with Soho Theatre presenting new theatre, comedy and cabaret from across the globe in Scotland’s capital during August.
Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said: “We are always improving our service to give customers more choice and quality, and the introduction of new comedy content on board is a great example of this.
“With the world descending on Edinburgh for the Fringe next month, customers coming into London on our long-haul network, before connecting on to one of our many flights up to Edinburgh, will have the perfect opportunity to get the laughter started early on.”
Mark Godfrey, Soho Theatre’s Executive Director: “Alongside our year-round programme of theatre, comedy and cabaret, Soho Theatre regularly brings some of the most talented comedians’ work to the Edinburgh Fringe, and more recently, further afield to audiences across India and Australia.
“We are delighted to now be working with British Airways, bringing comedy to the skies and giving customers the opportunity to enjoy shows filmed in our intimate and iconic space in the heart of London’s West End.”
The airline operates up to 12 flights a day between Edinburgh and Heathrow, four between Gatwick and nine between London City. In August, during the Fringe, fares from London to Edinburgh start from £80 return with many flights taking as little as 1 hour 20 minutes. Customers can, of course, choose to cut the cost of flights even further by using Avios part payment.
Customers who travel with the airline on long-haul flights have free access to over 1,000 hours of films, TV shows and audio programmes via their personal seatback screen. The content is updated regularly. Last month, alongside the usual update of blockbuster films and TV shows, British Airways also added music from London Symphony Orchestra.
These changes are just one example of how the airline is adapting to meet the needs of its customers.
Last year the airline announced a £4.5 billion investment for customers over the next five years which also includes new cabins in its Boeing 777 aircraft operating out of Gatwick. The new aircraft cabins feature an in-flight Panasonic entertainment system which has been updated with larger HD screens. The screen size has doubled from six to 12 inches in World Traveller Plus and increased from six to 10 inches in World Traveller.
British Airways is a four-time winner of the World Branding Awards in the Airline category.
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