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Contract gives JCDecaux Global airport division exclusive access to comprehensive source of global air travel intelligence and data
JCDecaux SA, a worldwide outdoor advertising company, announced that it has signed an exclusive contract with CiR (Counter Intelligence Retail) to be the only media company to have access to the CiR’s Global Traveller Statistics service.
The contract will run over several years, giving the JCDecaux Global airport division exclusive access to one of the most comprehensive sources of global air travel intelligence and data.
The agreement with CiR gives every JCDecaux airport direct access to the global passenger and traffic information of 550 airports. In the context of a significant evolution of the air traffic, these data will be enriched and be given greater applicability through the integration of a traveller segmentation and detailed shopper profiles.
The company will also have access to a powerful ‘Time of Day / Day of Week’ module. This module provides a detailed forward-looking view of precise passenger numbers by terminal, by nationality, by day of week and time of day.
With this intelligence, the company can offer its clients campaigns that precisely target both departing and arriving passengers based on their nationality, traveller profile and shopping preferences.
The Global Travellers’ data comply strictly with personal data protection rules to safeguard citizens and users, which in Europe, for instance, has been strengthened by the introduction of the General Data Protection Regulation.
The company’s airport business encompasses the globe with concessions in 218 airports, including 12 of the top 20 airports worldwide, representing more than 40,000 advertising panels across 38 countries.
“We are delighted to be working with JCDecaux and we are confident our global air-traveller intelligence will benefit their clients in the same way we have seen our global traveller statistics tools have a positive impact for our airport retail and brand clients.
“Our online platform is intuitive and easy to use and because of this, the comprehensive intelligence we make available has proven invaluable in aiding our clients to plan and execute their in-airport activity with greater confidence and precision.
“We are particularly excited that the company will be utilising the integration of our global traveller segmentation study data into the 550 airports data. The power of this integrated data to drive JCDecaux’s innovative digital media capability is big step forward for the industry,” said Garry Stasiulevicuis, President of CiR.
Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, added: “As the number one worldwide in airport advertising, we are very pleased to have signed up to CiR’s global traveller statistics platform.
“We will have significant planning data information relating to passenger numbers and passenger movements literally at our fingertips, ensuring we deliver the best airport campaigns for our clients.
“By utilising the intelligence within the system’s forecasting module, our airport division can execute campaigns of contextually relevant messaging in environments of high dwell time, enhancing the passenger experience whilst providing optimal visibility for advertisers and their brands.”
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