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McCann Worldgroup won a total of 21 awards—4 Golds, 6 Silvers and 11 Bronzes, plus 14 finalists, from 6 agencies in 8 different markets across the LATAM region
McCann Worldgroup was named Network of the Year at the 2nd edition of the Latin American Effie Awards during an awards ceremony at the Cartagena Inspira Festival in Colombia.
McCann Worldgroup was the most-awarded network at the Latin American Effie Awards, after winning 21 metals—4 Golds, 6 Silvers and 11 Bronzes, plus 14 finalists, from six agencies in eight different markets across the region—Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Panama and Peru.
“Effie Latin America is the regional crème de la crème competition when it comes to evaluating creativity that drives results with effectiveness, the ultimate evidence of work that serves our clients,” said Fernando Fascioli, president of McCann Worldgroup Latin America and Caribbean.
“We could not be prouder of this result. It reflects our ultimate mission, which is to help brands play a meaningful role in people’s lives, and also attests how, like no other network, we truly work as an integrated force across the region,” Fascioli added.
Twenty-four brands from global, regional and local marketing companies saw their work recognised for effectiveness, among them: San Luis and Inka Kola (Coca-Cola), Cencosud, Cusqueña, Entel and Sodimac in Peru; Banco de Bogotá, Ministry of Education and ProColombia/RedCross in Colombia, Banco Galicia and GM in Argentina, and L’Oréal, Mastercard and Nestlé in Brazil.
McCann Lima led the award account with 10 trophies (2 Golds, 3 Silvers and 5 Bronzes), which also made McCann Lima the Most Awarded in the Peruvian market. Mercado McCann Argentina won 1 Gold and 1 finalist; Commonwealth//McCann Buenos Aires won 1 Gold; McCann Colombia won 1 Silver, 2 Bronze and 2 finalists; WMcCann Brazil won 2 Silvers, 3 Bronzes and 4 finalists; and Commonwealth//McCann won 1 Bronze and 1 finalist. McCann Buenos Aires, McCann Ecuador, McCann Santiago and McCann Panama also saw one case each on the shortlist.
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