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Coca-Cola Zero Sugar is being unveiled in the United States through a push featuring TV, radio, digital, social, outdoor, and retail elements.
Coca-Cola Zero has received a new look and name. Now called Coca-Cola Zero Sugar, the no-calorie carbonated beverage is representative of the company’s latest zero-sugar product innovation, and joins a roster of nearly 250 other low-calorie offerings available in the United States.
The variant has also been reinvented to deliver a tweak in its taste. With more Coke Zero fans in America than any other market in the world, consumer testing of the new recipe was conducted for over a year. Meanwhile, the drink’s updated design sports the iconic red Coca-Cola disc.
Coca-Cola Zero Sugar will hit stores nationwide in August. The product launch will entail a robust campaign, which includes television, digital, radio, outdoor, social media, and retail advertising. In September, the push will introduce an experiential sampling tour within local communities.
“Our improved recipe delivers a taste fans in the United States will love. We also hope that those who love the taste of Coca-Cola, but want less sugar, will try it and enjoy,” Stuart Kronauge, Business Unit President, USA Operations and SVP of Marketing for Coca-Cola North America.
Coca-Cola was a global winner of the 2016-2017 World Branding Awards in the Beverages – Softdrinks category.
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