Every year, 600,000 dogs are surrendered to U.S. shelters due to potty accidents, a tragedy often driven by the social stigma surrounding dog diapers. Fearing judgment or feeling overwhelmed, many owners let frustration overshadow their bond, yet Hartz is determined to change that narrative. With the relaunch of Comfitables, Hartz is reframing diapers and wraps as life-saving tools that replace anxiety with “the sweet sound of relief.” By breaking the taboo, Hartz ensures that perfectly lovable dogs stay out of shelters and in the homes where they belong.