World Branding Forum

Desperados: ‘Pour some unusual on your usual’

July 25, 2022July 25, 2022

Desperados, the Heineken beer brand, has released a global campaign that showcases party guests experimenting with fashion and music. "Pour some unusual on your usual",...

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Design Featured General News

The New Aston Martin Logo

July 21, 2022July 21, 2022

The British luxury car maker Aston Martin is known for speed and sleek design. Aston Martin, much like any manufacturer, understands that logo redesigns and...

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Microsoft’s new clothing line: Hardwear

July 20, 2022July 19, 2022

Microsoft has launched its own clothing line. The tech giant had begun selling a range of clothing under the pun-tastic brand name Hardwear. And...

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Disney Closes With $9 Billion in Commitments

July 20, 2022July 19, 2022

Disney is the latest publisher to cross the upfront finish line. On Monday, Disney closed its strongest upfront ever, reporting $9 billion in advertiser commitments...

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M&S scraps ‘best before’ dates on fruit and veg

July 19, 2022

Marks & Spencer is removing “best before” dates off of more than 300 fruit and veg items. They will be replaced by a code that...

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Amazon to create 4,000 new UK jobs

July 18, 2022July 18, 2022

Amazon said the move, which would include roles in new warehouses in Wakefield and Knowsley, would make it one of the UK's top ten private...

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Gymshark’s “Deload” Pop-Up Barbershop

July 13, 2022July 13, 2022

Gymshark has opened the doors to its new ‘Deload” pop-up barbershop for the week, where the gymwear giant is providing a “non-judgemental safe space” for...

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Samsung is the top smartwatch brand in India

July 12, 2022

Samsung has been putting in a lot of effort to ensure that it remains the dominant player in India. The tech giant remains the number...

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Lightyear’s Solar-Powered EVs

June 28, 2022

The Netherlands-based Lightyear says it will produce fewer than one thousand of its solar cars, which will run about $265,000. The car will be the...

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John Lewis Appoints Director Of Design

June 28, 2022

John Lewis has drafted in Queralt Ferrer to the role, a former womenswear, lingerie and beauty director at Marks & Spencer who also oversaw the...

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