World Branding Forum

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Jameson encourages people to keep St. Patrick's Day on the calendar and dedicate more time to safely celebrating it with friends Last year, and for...

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Branding Featured News

LEGO Group announces its latest climate action initiative

Olivia Pearce

February 17, 2021

LEGO Group reinforces its commitment to lower its carbon footprint and help consumers make more sustainable choices The LEGO Group has joined the European Commission’s...

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Campaigns Featured Marketing News

Silk helps athletes upgrade their protein intake and workouts

Olivia Pearce

February 17, 2021

Silk challenges athletes to sweat it out with Michael Phelps and Aly Raisman for a chance to win at-home gym essentials and free Silk ULTRA...

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Campaigns Featured News

Toyota premieres its latest short film, ‘The Dream’ featuring Bubba Wallace

Eliza Jane

February 17, 2021February 17, 2021

Toyota encourages everyone to pursue their dream, no matter the challenge As NASCAR kicked off one of the biggest days of the season with the...

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Advertising Campaigns Featured News

Berocca launches ‘actionable audio ads’ with Amazon Echo smart speaker

Joshua Hughes

February 16, 2021

People listening to Global radio stations can order Berocca tablets by talking to their Amazon device during a radio ad break Vitamin tablet brand Berocca...

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Campaigns Featured News

Coca-Cola to trial paper bottle prototype with online retailer in Hungary

Olivia Pearce

February 16, 2021

Coca-Cola's paper bottle moves from the lab to the market The Coca-Cola Company’s first-ever paper bottle prototype is transitioning from the lab to the marketplace...

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Campaigns Featured News

IKEA accelerates transformation towards recycled polyester

Olivia Pearce

February 10, 2021

IKEA is committed to ending the dependency on virgin fossil materials and use only renewable or recycled materials by 2030 In 2019, IKEA announced the...

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Advertising Featured News

Lay’s Kicks Off 2021 Global UEFA Champions League Campaign

Eliza Jane

February 10, 2021

Lionel Messi, Paul Pogba and Lieke Martens bring match-day joy home in Lay's new campaign Lay's premieres a new global campaign centred on uniting and...

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Campaigns Featured News

Kia Motors to “Accelerate The Good” in their latest campaign

Joshua Hughes

February 10, 2021February 10, 2021

The campaign is an extension of Kia Motors "Accelerate The Good" charitable initiatives which include college scholarships, homeless youth assistance, and pandemic relief As America...

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Campaigns Featured News

IKEA launches new 2030 forest agenda for improved forest management

Olivia Pearce

February 9, 2021

IKEA announces agenda to further enhance biodiversity, mitigate climate change and drive innovation to use wood in even smarter ways The IKEA business has for...

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Advertising Campaigns Featured News

Coca-Cola partners with BTS superstars for their latest campaign in Asia

Eliza Jane

February 9, 2021

BTS turns up the rhythm in the ad with pulsing, electro-pop beats as bottles of Coca-Cola bounce their way from a hip, music-fueled factory to...

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Advertising Campaigns Featured News

Jeep unveils its latest ad campaign ‘The Middle’ with Bruce Springsteen

Joshua Hughes

February 8, 2021

"The Middle" campaign marks the 10-year anniversary of the "Imported from Detroit" Big Game campaign, recognising and celebrating American ingenuity as seen through the lens...