World Branding Forum

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Sui He connects with women across the world, encouraging them to discover Elizabeth Arden and its timeless values Elizabeth Arden has announced that it has...

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Campaigns Featured News

Ralph Lauren advances sustainability goal in new comprehensive strategy

Olivia Pearce

March 11, 2021

Ralph Lauren will introduce Cradle to Cradle Certified products, establish resale and recycling options for consumers and scale technologies that keep materials in use Ralph...

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Advertising Campaigns Featured News

LEGO recreates iconic 1980’s ad to celebrate female leaders of tomorrow

Eliza Jane

March 11, 2021

The LEGO Group is calling on families to help celebrate the skills, interests and creative potential of the next generation of female leaders by recreating...

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Campaigns Featured News

New Balance celebrates the power of female experiences in new campaign

Joshua Hughes

March 10, 2021

New Balance shares a variety of its female athletes’ and ambassadors’ stories and experiences across all its owned channels New Balance has celebrated International Women’s...

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Campaigns Featured News

Pony Malta launches #GirlsSpeak with MullenLowe SSP3

Olivia Pearce

March 10, 2021

Pony Malta calls on influential women to share messages from young women across Latin America to make them see that one day, they can change...

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Advertising Campaigns Featured News

Fastrack launches its latest campaign by Lowe Lintas

Joshua Hughes

March 9, 2021

To build interest in their latest smart band offering, Reflex 3.0, Fastrack has launched a new campaign by Lowe Lintas Fastrack, an accessory retail brand...

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Campaigns Design Featured News

Hershey’s brand to celebrate SHE with change to its iconic chocolate bar

Olivia Pearce

March 8, 2021

To honour all the women and girls out there, Hershey's developed a small batch of 'Celebrate HerSHEy's' bars, highlighting the 'SHE' at the centre of...

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Campaigns Featured News

Häagen-Dazs renames its Iconic flavours to celebrate women

Eliza Jane

March 8, 2021

Four iconic Häagen-Dazs flavours have been renamed after the different flavours of success these women have achieved to propel more women to fulfil their goals...

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Campaigns Featured News

Guinness is raising #AToastTo frontline heroes the St. Patrick’s Day

Olivia Pearce

March 5, 2021

Guinness is raising #AToastTo our heroes on the front lines, pubs and bartenders, and our community of friends near and far For more than 260...

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Branding Campaigns Featured Marketing News

Cadbury partners Goose Island with its first-ever creme flavoured stout

Joshua Hughes

March 4, 2021

For those with an inner child longing to have time in the sun, Cadbury Crème Egg flavoured stout has arrived Cadbury Chocolate brand has teamed...

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Branding Featured News

John Lewis to fund sustainable cashmere programme in Mongolia

Olivia Pearce

March 4, 2021

John Lewis supports the expansion of the SFA’s new Cashmere Standard from Mongolia to the Inner Mongolia region of China The John Lewis Partnership has...

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Campaigns Featured News

Corona comes to the aid of China’s struggling lime farmers

Olivia Pearce

March 4, 2021

Corona beer's initiative creates new farming jobs in the community and improves crop quality Corona beer lovers know there’s only one thing that can make...