World Branding Forum

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Victoria's Secret's campaign celebrates mothers and the strength and love they radiate everyday In honour of Mother's Day, Victoria's Secret unveils its latest campaign celebrating...

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Campaigns Featured News

BIC Inc. launches its first full range eco-friendly stationery line

Olivia Pearce

April 15, 2021

As a testament to BIC's sustainability commitment, each BIC ReVolution product is made up of at least 50 percent recycled plastic BIC, a brand specialising...

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Campaigns Featured News

Pet Food Express launches “Kitten Season” awareness campaign

Olivia Pearce

April 9, 2021

The Pet Food Express campaign encourages the public to ADOPT - FOSTER - DONATE to give 1,000's of kittens a break and lessen the strain...

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Campaigns Featured News

Nestlé to help protect and restore forest landscapes in Southeast Asia

Olivia Pearce

April 8, 2021April 8, 2021

The programme was developed by Lestari Capital in collaboration with founding partners including Nestlé, PepsiCo, Procter & Gamble and Wilmar Nestlé has announced its support...

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Branding Industry News

IKEA appoints Linus Karlsson as its Chief Creative Officer

Anisha Kapoor

April 8, 2021

Linus Karlsson's main assignment will be to set the creative direction for IKEA Range and Marketing & Communication which includes creatively leading and inspiring the...

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Campaigns Featured News

Teva launches TevaForever recycling programme with TerraCycle

Olivia Pearce

April 7, 2021

Teva works to divert products from landfills with a new sandal recycling initiative Teva, a division of Deckers Brands, announces TevaForever, a partnership with international...

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Campaigns Featured News

Skullcandy launches “Sound Without Boundaries” campaign

Joshua Hughes

April 7, 2021

Skullcandy encourages consumers to break boundaries through multifaceted influencer personalities, nonprofit support, unique product collaborations and compelling content Skullcandy Inc., the #1 selling brand in...

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Campaigns Featured News

P&G aims to improve the portrayal of “Black Life” on screen

Eliza Jane

April 6, 2021

P&G's new “Widen The Screen” film invites everyone to challenge expectations and stereotypes The Procter & Gamble Company (P&G) has announced the creation of expansive...

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Waitrose launches its own-brand compostable coffee capsules

Olivia Pearce

April 6, 2021

Waitrose saves millions of capsules from landfill with its home compostable alternative In a supermarket first, Waitrose will start replacing coffee capsules with a home...

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Campaigns Featured Marketing News

Clorox partners Billy Porter in reinventing spring cleaning as self-care

Joshua Hughes

March 31, 2021March 31, 2021

Clorox's campaign empowers consumers to reclaim the glow in their chateau with the exuberant declaration of "YAS CLEAN!" With spring upon us, Clorox Scentiva and...

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Advertising Campaigns Featured News

Dunelm captures honest moments of life at home with MullenLowe

Eliza Jane

March 30, 2021

MullenLowe London evolves the original 'Home, We Get It' concept to capture honest moments of life at home in their latest spot for Dunelm Following...

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Fuller’s London Pride announced as official beer of The British & Irish Lions

Olivia Pearce

March 29, 2021

The agreement will see Fuller’s London Pride become the Official Beer of The British & Irish Lions continuing the brand’s long-standing relationship with rugby Fuller’s...