World Branding Forum

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Mars Wrigley's gum brand, EXTRA has portrayed an exaggerated version of the post-lockdown mood in their latest spot Mars Wrigley UK has released a new...

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Advertising Campaigns Featured News

McDonald’s Singapore reveals its ‘Night-In’ campaign with Publicis

Eliza Jane

April 30, 2021

McDonald's campaign reflects how in a covid-normal world, nights-in have become the new nights-out McDonald’s partners with Publicis Communications to present Night-In, a brand engagement...

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Campaigns Featured News

John Lewis Partnership to donate to local charities fighting child poverty

Olivia Pearce

April 29, 2021

The John Lewis Partnership is donating over £1m this summer to more than 1,000 local charities and community organisations helping to end child poverty across...

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Campaigns Featured News

PepsiCo to improve access to soccer in underserved communities

Olivia Pearce

April 29, 2021

Building upon its UEFA Champions League partnership, PepsiCo, Lay's and Gatorade announce "Team of Champions," supporting 11 local organisations with the gift of the game...

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Campaigns Featured News

Foot Locker raises awareness for autism in its latest collaborations

Eliza Jane

April 28, 2021

Foot Locker looks to raise awareness for autism through two unique product collaborations with Puma and Diadora Foot Locker, Inc. is taking a big step...

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Advertising Campaigns Featured News

Meiji America launches “Hungry Panda? Hello Panda!” campaign

Joshua Hughes

April 27, 2021April 28, 2021

Meiji's light-hearted, comedic campaign spotlights a series of teens solving unsatisfying snacking moments with the help of a friendly giant panda Snacking is a big...

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Campaigns Featured News

SHEBA brand releases a sleep-inducing ad for cat parents everywhere

Olivia Pearce

April 26, 2021

SHEBA Brand is making it easier to protect their sleep with new custom content designed to help them get back to dreamland Over the past...

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Campaigns Featured News

Levi’s raises environmental awareness in its latest spring campaign

Olivia Pearce

April 22, 2021

The global ad campaign fuses Levi's longstanding commitment to making quality clothing that lasts for generations with the passion of six icons and activists working...

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Campaigns Featured Marketing News

Amstel ULTRA serves up global partnership with tennis star, Rafael Nadal

Joshua Hughes

April 21, 2021

In his first beer partnership, Rafael Nadal will represent Amstel ULTRA and Amstel 0.0 over the next three years, as the brands expand into new...

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Campaigns Featured News

Vans announces new global commitments to environmental sustainability

Olivia Pearce

April 21, 2021

Vans creative approach to sustainability leads the industry with regenerative rubber initiative to reduce global environmental impact Vans, the original action sports brand and global...

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Campaigns Featured News

OPPO and Mo Salah invites UAE fans to #CaptureTheSpirit of Ramadan

Eliza Jane

April 20, 2021

OPPO and football superstar Mohamed Salah invite consumers in the UAE to reflect on the 'spirit of Ramadan' with a #CaptureTheSpirit creative video campaign As...