World Branding Forum

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"Inside Moves" highlights DICK'S female senior leaders and their efforts to support the Company's growing female consumer base To celebrate Women's History Month, DICK'S Sporting...

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Featured Marketing News Technology

Gatorade announces the first-to-market sweat patch and app

Thomas Ng

March 12, 2021

The sports-fuel company expands its Gx system, putting Gatorade Sports Science Institute’s knowledge into the pockets of athletes everywhere to help them perform their best...

Read Time:1 Minute, 36 Second

Advertising Campaigns Featured News

Nathan’s Famous partners Andy Cohen in new video campaign

Joshua Hughes

March 11, 2021March 11, 2021

Nathan's Famous and Andy Cohen showcases how the brand can help bring people together and foster genuine moments of connection Earlier this year, Nathan's Famous, the iconic...

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Branding Campaigns Featured News

Elizabeth Arden taps Sui He as Global Brand Ambassador

Olivia Pearce

March 11, 2021March 11, 2021

Sui He connects with women across the world, encouraging them to discover Elizabeth Arden and its timeless values Elizabeth Arden has announced that it has...

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Campaigns Featured News

Ralph Lauren advances sustainability goal in new comprehensive strategy

Olivia Pearce

March 11, 2021

Ralph Lauren will introduce Cradle to Cradle Certified products, establish resale and recycling options for consumers and scale technologies that keep materials in use Ralph...

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Advertising Campaigns Featured News

LEGO recreates iconic 1980’s ad to celebrate female leaders of tomorrow

Eliza Jane

March 11, 2021

The LEGO Group is calling on families to help celebrate the skills, interests and creative potential of the next generation of female leaders by recreating...

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Campaigns Featured News

New Balance celebrates the power of female experiences in new campaign

Joshua Hughes

March 10, 2021

New Balance shares a variety of its female athletes’ and ambassadors’ stories and experiences across all its owned channels New Balance has celebrated International Women’s...

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Campaigns Featured News

Pony Malta launches #GirlsSpeak with MullenLowe SSP3

Olivia Pearce

March 10, 2021

Pony Malta calls on influential women to share messages from young women across Latin America to make them see that one day, they can change...

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Advertising Campaigns Featured News

Fastrack launches its latest campaign by Lowe Lintas

Joshua Hughes

March 9, 2021

To build interest in their latest smart band offering, Reflex 3.0, Fastrack has launched a new campaign by Lowe Lintas Fastrack, an accessory retail brand...

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Campaigns Design Featured News

Hershey’s brand to celebrate SHE with change to its iconic chocolate bar

Olivia Pearce

March 8, 2021

To honour all the women and girls out there, Hershey's developed a small batch of 'Celebrate HerSHEy's' bars, highlighting the 'SHE' at the centre of...

Read Time:2 Minute, 49 Second

Campaigns Featured News

Häagen-Dazs renames its Iconic flavours to celebrate women

Eliza Jane

March 8, 2021

Four iconic Häagen-Dazs flavours have been renamed after the different flavours of success these women have achieved to propel more women to fulfil their goals...