World Branding Forum

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British Airways partners with RB, the makers of Dettol, as part of its ongoing commitment to help keep customers safe British Airways has announced it...

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Campaigns Featured News

Brewers Collective partners TerraCycle to launch new PPE programme

Olivia Pearce

February 19, 2021June 13, 2023

Anheuser-Busch's partnership promotes proper recycling of personal protective equipment Brewers Collective, the craft business unit of Anheuser-Busch, announced a national partnership with innovative recycling company TerraCycle...

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Branding Campaigns Featured News

Banana Republic furthers its pledge to build a better tomorrow

Olivia Pearce

February 18, 2021

Banana Republic celebrates advocates and allies with a shared commitment to inclusivity and diversity during Black History month Beginning with Black History Month, Banana Republic's...

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Campaigns Featured News

TAZO announces partnership with SZA to fight for climate justice

Eliza Jane

February 18, 2021

The TAZO Tree Corps will launch Spring 2021 and work to help combat climate change in the most impacted communities across the country TAZO brand...

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Campaigns Featured Marketing News

Jameson Irish Whiskey introduces SPTO – St. Patrick’s Time Off

Joshua Hughes

February 18, 2021

Jameson encourages people to keep St. Patrick's Day on the calendar and dedicate more time to safely celebrating it with friends Last year, and for...

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Branding Featured News

LEGO Group announces its latest climate action initiative

Olivia Pearce

February 17, 2021

LEGO Group reinforces its commitment to lower its carbon footprint and help consumers make more sustainable choices The LEGO Group has joined the European Commission’s...

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Campaigns Featured Marketing News

Silk helps athletes upgrade their protein intake and workouts

Olivia Pearce

February 17, 2021

Silk challenges athletes to sweat it out with Michael Phelps and Aly Raisman for a chance to win at-home gym essentials and free Silk ULTRA...

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Campaigns Featured News

Toyota premieres its latest short film, ‘The Dream’ featuring Bubba Wallace

Eliza Jane

February 17, 2021February 17, 2021

Toyota encourages everyone to pursue their dream, no matter the challenge As NASCAR kicked off one of the biggest days of the season with the...

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Advertising Campaigns Featured News

Berocca launches ‘actionable audio ads’ with Amazon Echo smart speaker

Joshua Hughes

February 16, 2021

People listening to Global radio stations can order Berocca tablets by talking to their Amazon device during a radio ad break Vitamin tablet brand Berocca...

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Campaigns Featured News

Coca-Cola to trial paper bottle prototype with online retailer in Hungary

Olivia Pearce

February 16, 2021

Coca-Cola's paper bottle moves from the lab to the market The Coca-Cola Company’s first-ever paper bottle prototype is transitioning from the lab to the marketplace...

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Campaigns Featured News

IKEA accelerates transformation towards recycled polyester

Olivia Pearce

February 10, 2021

IKEA is committed to ending the dependency on virgin fossil materials and use only renewable or recycled materials by 2030 In 2019, IKEA announced the...

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Advertising Featured News

Lay’s Kicks Off 2021 Global UEFA Champions League Campaign

Eliza Jane

February 10, 2021

Lionel Messi, Paul Pogba and Lieke Martens bring match-day joy home in Lay's new campaign Lay's premieres a new global campaign centred on uniting and...