World Branding Forum

Read Time:3 Minute, 50 Second

IKEA hopes to reposition the notion of ‘frugal’, highlighting the benefits of being thrifty and sustainable instead, for both people and the planet alike IKEA...

Read Time:1 Minute, 52 Second

Campaigns Featured News

Pepsi champions Black-owned restaurants in latest campaign

Joshua Hughes

January 5, 2021January 5, 2021

Pepsi's consumer-facing, multi-year platform is a rallying call for people to double down on supporting Black-owned restaurants Recognising the diverse range of delicious food, rich...

Read Time:2 Minute, 18 Second

Campaigns Featured Marketing News

Toyota celebrates life’s spontaneous moments in latest campaign

Olivia Pearce

January 5, 2021January 5, 2021

Toyota's "The Sienna Life" campaign encourages viewers to discover a new appreciation for life's special moments, large or small The adventurous life awaits! "The Sienna...

Read Time:2 Minute, 5 Second

Spotify set to launch in South Korea in the first half of 2021

Thomas Ng

January 5, 2021January 5, 2021

Spotify's launch in South Korea will give Korean listeners access to over 60 million tracks and over 4 billion playlists Since Spotify debuted its first K-Pop...

Read Time:2 Minute, 6 Second

Industry News

LEGO Group appoints Colette Burke as Chief Commercial Officer

Anisha Kapoor

January 4, 2021January 4, 2021

Colette joins the LEGO Group from consumer electronics company, Bose Corporation, where she was Vice President Global Sales The LEGO Group has recently announced the...

Read Time:1 Minute, 36 Second

Advertising Campaigns Featured News

Budget Direct unveils its latest ad campaign with 303 MullenLowe Sydney

Joshua Hughes

January 4, 2021

Budget Direct's latest "Insurance Solved" campaign wreaks havoc upon unsuspecting folk and sees two giant monsters hurling a mangled wreak of a car onto a...

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Advertising Campaigns Featured News

Mercari gives new life to unused things with the Beatles’ “Hello, Goodbye”

Joshua Hughes

January 4, 2021

Beatles song "Hello Goodbye" leads ad campaign for selling app Mercari, showcasing the beauty of passing items forward Mercari, the popular online marketplace that connects...

Read Time:2 Minute, 15 Second

Campaigns Featured News

Mtn Dew partners Burton Snowboards to promote a sustainable future

Olivia Pearce

January 4, 2021

Mtn Dew supports Protect Our Winters with a donation on behalf of pro snowboarder Danny Davis Mtn Dew and Burton Snowboards unite to announce, One...