World Branding Forum

Read Time:1 Minute, 49 Second

A champion for climate justice, Oscar Isaac delves deeper into Polestar innovations which aim to improve today's society and that of the future In the...

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Advertising Campaigns Featured News

Carlsberg unveils its latest spot with actor Mads Mikkelsen

Eliza Jane

January 13, 2021

Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen Carlsberg 0.0’s first global...

Read Time:3 Minute, 56 Second

Advertising Branding Featured News

EverGrain introduces sustainable and innovative plant-based barley

Olivia Pearce

January 12, 2021June 13, 2023

Backed by Anheuser-Busch InBev, EverGrain transforms barley into high-quality, sustainable ingredients to create nutritious food and beverages EverGrain, launched on 7 January 2021, is a...

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Campaigns Featured News

P&G announces its latest 2030 sustainability commitments

Olivia Pearce

January 11, 2021

P&G's new commitment seeks to advance healthy oral care habits to transform people’s health whilst reducing impact on the planet Procter & Gamble (P&G) Oral...

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Campaigns Featured News

Nike announces economic empowerment partnership

Olivia Pearce

January 11, 2021

Nike's partnership expands on its Black Community Commitment to support organisations focused on social justice, education and economic opportunity for Black Americans Expanding the Nike,...

Read Time:4 Minute, 19 Second

LG Display announces the world’s first Eyesafe certified TV display

Thomas Ng

January 8, 2021

LG Display and Eyesafe usher in a new era of television displays designed for human health and safety LG Display, a leading innovator of display...

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Industry News

5WPR announces creation of speciality division for cryptocurrency

Anisha Kapoor

January 7, 2021

5WPR's new speciality focus is a formalisation of the agency's experience representing dozens of global leaders in the cryptocurrency and blockchain sectors 5WPR, one of...

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Campaigns Featured Marketing News

Jim Beam encourages beer fans to take a break from in latest campaign

Olivia Pearce

January 7, 2021

The campaign encourages drinkers to add the Jim Beam Highball to their repertoire and order one when they're looking for a light and refreshing option...

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Campaigns Featured News

Coors Light launches its latest campaign supporting “The Iceman”

Eliza Jane

January 7, 2021

Coors Light is immortalising the Latino football legend on limited-edition cans and rallying fans' support Tom "The Iceman" Flores is a four-time pro-football champion and...

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Branding Featured News

Kia unveils its new logo and global brand slogan

Anisha Kapoor

January 6, 2021January 6, 2021

Kia sets new Guinness World Record for 'Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously' during logo unveiling show Kia has revealed its new corporate...

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Branding Featured News

Yum China launches a new plastic reduction initiative in China

Olivia Pearce

January 6, 2021

Yum China steps up efforts to provide sustainable options for consumers Yum China Holdings, Inc. announced that it has launched a series of plastic reduction...

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Campaigns Featured News

Always teams up with Olympic Gymnast to support girls in sports

Olivia Pearce

January 6, 2021

Always shares practical advice on ways parents and coaches can support girls to keep playing, along with some special tips straight from Laurie to girls...