World Branding Forum

May 20, 2020

Schick Xtreme head-shaving mobile game designed to generate donations to fight childhood cancers from your couch Introducing Shave The Day, a head-shaving mobile game where...

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Branding Featured News

American Greetings partnership with Dolly Parton unveils first SmashUp

May 20, 2020

American Greetings and Dolly Parton collaborate on custom versions of "Birthday Time" In a timely and one-of-a-kind collaboration, American Greetings, a greeting card company, and...

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Old Navy announces $30 million donation with artist Noah Scalin

Eliza Jane

Old Navy Donates Over $30 Million of Clothing to American Families in Need Old Navy has been clothing American families since 1994 and recognises that...

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Porsche launches latest digital service “Porsche Track Your Dream”

Thomas Ng

Porsche Track Your Dream allows customers to track their dream car from production to delivery Most people are familiar with tracking a package in the...

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Baskin-Robbins announces “Pint-Sized Heroes” charitable programme

Baskin-Robbins "Pint-Sized Heroes" programme proves you don't have to be a grown-up to step up All across America, there are young people making big differences...

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Giphy joins Facebook company as part of the Instagram team

Thomas Ng

Giphy, a leader in visual expression and creation, is joining the Facebook company as part of the Instagram team. Giphy makes everyday conversations more entertaining,...

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Stacy’s Pita Chips mentorship programme returns to help more women rise

Branding Featured News Technology

Stacy's Rise Project, the grant and mentorship programme created by Stacy's Pita Chips, a US$15bn/£12.3bn convenient foods division of PepsiCo, Inc., to advance female founders,...

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Airbnb and Bumble creates fun online experiences for virtual first dates

Eliza Jane

If you’re single right now and looking to mingle virtually, you’re not alone. In fact, you may be amongst the more than 100,000 Bumble users...

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Coca-Cola partners #BeApp to livestream performances from 100 artists

With concerts and festivals on hold for the foreseeable future, the Coca-Cola company, a winner of the World Branding Awards, is doing its part to keep live music alive...

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John Lewis Partnership announces £1.4m donation to local charities

Campaigns Featured News Technology

John Lewis Partnership announces £1.4m donation to local charities and designs mugs to raise funds in aid of NHS charities together The John Lewis Partnership...

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Pedigree launches virtual pet adoption with “Dogs On Zoom” campaign