World Branding Forum

Airbnb announces Go Near to support local travel and economic growth

Branding Featured Marketing News

June 12, 2020

Airbnb unveils a new engagement programme and announces its work with local authorities, charitable partners and tourist bodies from around the world Airbnb has announced...

Read Time:2 Minute, 52 Second

Diageo partners MullenLowe Profero in latest initiative for Father’s Day

June 12, 2020

Diageo invests in personalisation as part of a three-pronged marketing strategy that includes building excitement amongst existing customers to create loyalty Diageo, a British multinational...

Read Time:2 Minute, 12 Second

Ab InBev launches Eclipse to advance climate action

June 12, 2020June 12, 2020

Ab InBev launches Eclipse to advance climate action, circular packaging, water stewardship and smart agriculture – at pace and at scale AB InBev is determined...

Read Time:2 Minute, 37 Second

TikTok launches a challenge to support young people in lockdown

June 12, 2020

TikTok partners Partnership for Young London in their latest #WhatMattersMost challenge to better understand young people's experience during lockdown and give them a voice For...

Read Time:4 Minute, 20 Second

Asics study finds the world has fallen in love with running amid pandemic

Asics announces the start of a series of initiatives aimed at helping the world run – both during the COVID-19 pandemic and beyond Amidst the...

Read Time:1 Minute, 40 Second

Industry News

5WPR named PR Agency of Record by GrapeStars platform

Anisha Kapoor

5W Public Relations (5WPR), one of the largest independently-owned PR firms in the US, has been named PR Agency of Record for celebrity-based alcohol delivery...

Read Time:1 Minute, 22 Second

Miracle Flights partners Torgoen to commemorate 35 years of service

Torgoen takes flight on a campaign with Miracle Flights to help more children reach the life-changing medical treatment they need Since 1985, Miracle Flights has...

Read Time:2 Minute, 10 Second

Unilever and Uber partnership drives confidence as lockdown eases

As parts of the world start to loosen their lockdowns, a new Unilever x Uber partnership is helping people get back on the move safely...

Read Time:1 Minute, 56 Second

Lexus initiates global programme to encourage viewer participation

Eliza Jane

June 10, 2020

Lexus partners with UK based origami artist Coco Sato for its first instalment The Lexus Creates initiative is a new content series from the luxury...

Read Time:1 Minute, 50 Second

Branding Featured News

1-800-Flowers.com announces collaboration with Jason Wu