World Branding Forum

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Ben & Jerry's joins The North Face, REI, and Patagonia in the #StopHateForProfit campaign Ice cream brand, Ben & Jerry's, has paused all advertising from...

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Microsoft and John Hopkins Medicine announces five-year agreement

Thomas Ng

June 25, 2020

Microsoft Azure becomes the preferred cloud platform for Johns Hopkins inHealth precision medicine initiative Microsoft Corp. and Johns Hopkins Medicine (JHM) has announced a five-year...

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Apple announces Mac transition to Apple silicon

Thomas Ng

June 25, 2020

This transition will establish a common architecture across all Apple products, making it easier for developers to write and optimise their apps for the entire...

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Industry News

John Lewis Partnership appoints new Executive Director for John Lewis

Anisha Kapoor

June 25, 2020June 25, 2020

The John Lewis Partnership has appointed Pippa Wicks as Executive Director for John Lewis. Pippa joins from the Co-op Group where she was Deputy Chief...

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Branding Featured News

Fairlife crosses over from the fridge to the freezer

Olivia Pearce

June 24, 2020

Soon after Fairlife shook up the dairy category in 2015 with its delicious, ultra-filtered milk offering more protein and less sugar, fans began screaming for...

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Campaigns Featured News

Diageo launches “Raising the Bar” programme to support pubs and bars

Olivia Pearce

June 24, 2020

Diageo calls on governments to provide long-term recovery packages for the hospitality sector Diageo, the maker of Guinness, has announced a new global programme to...

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Campaigns Featured News

Coach announces partnership with More Than A Vote organisation

Olivia Pearce

June 24, 2020

Coach partnership with More Than A Vote is grounded in the fashion house's values of inclusion, optimism and authenticity Coach has announced its partnership with...

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Industry News

5W Public Relations named agency of record by Dragontail

Anisha Kapoor

June 24, 2020June 24, 2020

5W Public Relations (5WPR), one of the largest independently-owned PR firms in the US, has announced that it has been appointed agency of record for...

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Campaigns Featured News

Coca-cola Company announces a new partnership with Uber Eats

Olivia Pearce

June 23, 2020

Coca-Cola, Uber Eats partner to provide up to 5 million meal to Feeding America Americans can simultaneously support their favourite restaurants and feed the hungry...

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Branding Featured News Technology

Airbnb online experiences hosts bring to life a global celebration of Pride

Thomas Ng

June 23, 2020

Airbnb will bring to life the platform’s first virtual celebration of LGBTQ+ culture, history and activism across more than 10 countries At a time when...

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Advertising Campaigns Featured News

Skippy invites you to Go To Your Skippy Place in its latest ad campaign

Olivia Pearce

June 23, 2020

The Skippy campaign was created to remind people that no matter what else is going on, you deserve to give yourself an occasional timeout and...

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Branding Featured News

Hard Rock partners The Mercury Phoenix Trust for Pride Month

Olivia Pearce

June 23, 2020

The partnership marks Hard Rock eighth year of collaboration with The Mercury Phoenix Trust in support of the battle against HIV/AIDS Hard Rock International has...