World Branding Forum

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John Lewis Partnership becomes one of the first UK businesses to toll out NHS Covid-19 testing The John Lewis Partnership has become one of the...

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Campaigns Featured News Technology

Xiaomi’s #ChargingHappiness spreads Holiday cheer in New York City

Thomas Ng

December 29, 2020December 29, 2020

Xiaomi's #ChargingHappiness campaign highlights its Redmi Power Bank charging device with an on-site installation in Grand Central Terminal Global technology company Xiaomi's #ChargingHappiness campaign brought...

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Advertising Campaigns Featured News

Vivo encourages users to #SwitchOff in its latest ad campaign

Eliza Jane

December 22, 2020

Vivo India partners Lowe Lintas to urge smartphone users to choose to take a break from their smartphones and spend quality time with their near...

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Campaigns Featured News

Pony Malta ‘hacks’ FIFA 21 and creates the first all-female club, SHE F.C.

Thomas Ng

December 21, 2020June 13, 2023

Pony Malta and agency MullenLowe SSP3 “hacked” FIFA 21 to create the squad, building female forms based on existing male avatars AB InBev's Pony Malta...

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Campaigns Featured News

P&G announces new commitments with its ‘Lead With Love’ campaign

Eliza Jane

December 18, 2020

Unveiled through a powerful new creative film, “Emotions,” P&G invites everyone to make 2021 the year we all come together to do more and do...

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Branding Featured News

Kontoor brand announces launch of Wrangler brand in China

Olivia Pearce

December 18, 2020

The further globalisation of the Wrangler brand illustrates Kontoor’s commitment to accelerating brand growth through new distribution channels and geographies Kontoor Brands, Inc., a global...

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Industry News Press Release

John Lewis Partnership appoints Rita Clifton CBE as Deputy Chairman

Anisha Kapoor

December 17, 2020December 17, 2020

Rita replaces Keith Williams who stepped down from the John Lewis Partnership Board in April 2020 The John Lewis Partnership has announced that Rita Clifton...

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Campaigns Featured News Technology

SimpliSafe and MullenLowe US launches its Social Distancing Sweater

Olivia Pearce

December 17, 2020

SimpliSafe's tech-enabled holiday sweater is a prototype with integrated motion sensors that sound the alarm when friends and family (or strangers) get within six feet...

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Campaigns Featured News Technology

Samsung UK announces its latest initiative, ‘Samsung Spotlight’

Eliza Jane

December 17, 2020December 17, 2020

Samsung's initiative is set to offer a platform for performing artists to showcase their skills and talents across the nation in the wake of the...

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Campaigns Featured News

Domino’s commits more than US$9.6 million to frontline worker bonuses

Olivia Pearce

December 17, 2020December 17, 2020

Domino's gives more that 11,500 company-owned stores and supply chain hourly team members and drivers will receive a special bonus in December Domino's Pizza Inc.,...

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Campaigns Featured News

Microsoft and Warner Bros. assembles an all-star team

Thomas Ng

December 16, 2020

Microsoft's teams Xbox with LeBron James, Bugs Bunny and the Looney Tunes Tune Squad to amplify coding education and create an arcade-style video game inspired...

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Campaigns Featured News

Estrella Jalisco partners America Ferrera to spread light and cheer

Olivia Pearce

December 16, 2020December 16, 2020

Estrella Jalisco is on a mission to spread brightness and colour, commits to giving free lights & paying the electric bills for families across the country...