World Branding Forum

Read Time:3 Minute, 2 Second

The paper bottle concept supports The Coca-Cola Company’s World Without Waste sustainable packaging goal to collect and recycle a bottle or can for every one...

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Campaigns Featured

Zalando launches their new Holiday campaign, “We Will Hug Again”

Eliza Jane

November 9, 2020November 9, 2020

Zalando's new Holiday campaign "We Will Hug Again", seeks to convey the feeling of optimism and hope across Europe This holiday season, Zalando, Europe's online...

Read Time:1 Minute, 33 Second

Disneyland Paris launches its solar canopy energy plant project in Europe

Olivia Pearce

November 9, 2020November 9, 2020

Disneyland Paris's solar plant is developed in collaboration with Urbasolar and will contribute to the reduction of greenhouse gas emissions by more than 750 tons...

Read Time:2 Minute, 21 Second

Campaigns Featured News

Voltaren launches ‘The Joy of Movement’ with Publicis Italy

Joshua Hughes

November 6, 2020November 6, 2020

Voltaren's campaign brings to light the real cost of pain. It doesn't just limit movement - It limits human connection and contact Voltaren, the GSK...

Read Time:2 Minute, 25 Second

Branding Featured News

Coca-Cola transitions to 100% recycled plastic in the Netherlands

Olivia Pearce

November 6, 2020November 6, 2020

Coca-Cola's fully recyclable bottles will be used again and again as raw material for more new bottles, supporting closed-loop recycling systems and circular economies for...

Read Time:2 Minute, 20 Second

Branding Featured News

Hublot announced as the Official Timekeeper of the Premier League

Olivia Pearce

November 6, 2020

Hublot confirms its passion for football by becoming the Premier League’s Official Timekeeper from the start of the 2020-2021 season The first luxury watch brand...

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Samsung brings colourful and inspiring artwork with Etsy partnership

Olivia Pearce

November 6, 2020November 6, 2020

Etsy's partnership with Samsung will provide an entirely new avenue for artists to bring their creative inspiration directly into homes for people around the world...

Read Time:1 Minute, 59 Second

IKEA opens its world’s first second-hand store in Sweden

Olivia Pearce

November 5, 2020

The store is part of IKEA’s aim to develop a circular and profitable business model for the future IKEA takes a step forward in its...

Read Time:1 Minute, 57 Second

M&S launches new ‘Sparks Book & Shop’ service in England

Thomas Ng

November 5, 2020November 5, 2020

M&S launches 'Sparks Book & Shop' ahead of increasing restrictions in England to help customers plan ahead with reserved shopping slots M&S has completed the...

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Campaigns Featured News

Kohl’s inspires customers to Give With All Your Heart

Olivia Pearce

November 5, 2020

Kohl’s encourages customers to celebrate their everyday heroes — the family, friends, neighbours, and communities that make a difference in their lives all year round...

Read Time:2 Minute, 15 Second

Campaigns Featured News

LEGO campaign sees children from around the world rebuild the Holidays

Eliza Jane

November 4, 2020

The campaign showcases families coming together and experiencing the joyful, humorous adventures that children create and explore as they build, unbuild and rebuild with LEGO...

Read Time:2 Minute, 50 Second

Featured Marketing News Technology

IKEA commits to making clean indoor air accessible for its consumers

Thomas Ng

November 4, 2020

IKEA is developing affordable and high performing solutions such as its upcoming FÖRNUFTIG air purifier which is set to launch everywhere in February 2021 Clean...