World Branding Forum

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The partnership will also transcend product; working closely with June, PUMA will commit to using its platform for social impact, empowering youth and pushing for...

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Campaigns Featured News

Vanish takes to the runway with new British Fashion Council partnership

Olivia Pearce

October 8, 2020

The partnership is set to further Vanish's mission to promote responsible clothing consumption through a series of consumer education and engagement programmes Vanish, a stain removing...

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Campaigns Featured News

Sprite launches “Create Your Future” voter education programme

Olivia Pearce

October 7, 2020

Sprite's programme will give young creators a platform to share why they vote and use the brand's resources, reach and partners in the hip-hop community...

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Industry News

Texas Chicken Malaysia partners MullenLowe S’ng & Partners

Anisha Kapoor

October 7, 2020

MullenLowe S’ng & Partners and Trapper Media Group were tasked to articulate Texas Chicken's vision in a localised context, in efforts to ensure relevance within...

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Branding Featured News

Carlos Santana announces the launch of cannabis brand Mirayo

Joshua Hughes

October 7, 2020

Mirayo incorporates Carlos Santana's philosophies into a product that is naturally sun grown and promotes the spiritual effects of cannabis Carlos Santana, the ten-time GRAMMY...

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Campaigns Featured News

Campari brings Red Passion to life with Wunderman Thompson

Olivia Pearce

October 7, 2020October 7, 2020

Campari encourages its consumers to follow their passions in a series of films featuring pioneering artists from across the globe Campari, the iconic Italian red...

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Campaigns Featured News

Purina and RedRover deepens commitment to domestic abuse survivors

Olivia Pearce

October 6, 2020

Purina and RedRover's national initiative has gained the support of journalist and talk show host, Tamron Hall and Pretty Little Liars actress, Lucy Hale As...

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Campaigns Featured News

Secret Deodorant empowers and supports women with #RaiseItUp

Olivia Pearce

October 6, 2020

Secret Deodorant's spot highlights the challenges women have faced as a result of COVID-19 Secret Deodorant announced the launch of #RaiseItUp, a multi-phased initiative that...

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Campaigns Featured News

Tic Tac kicks off its new brand platform with a 15 second spot

Olivia Pearce

October 6, 2020

Tic Tac hopes to help people hit pause and inspire activities and connection – whether that's dancing to their favorite music, enjoying a walk outside...

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Campaigns Featured News

Jameson Irish Whiskey brings back its iconic “Lost Barrel” ad

Eliza Jane

October 6, 2020October 6, 2020

Jameson Irish Whiskey celebrates the extraordinary lengths for exceptionally smooth Whiskey in new "Legendary Tales" campaign If there were ever a year that needed the...

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Campaigns Featured News

Mucilon launches Taking Care of the Planet for Your Children

Olivia Pearce

October 5, 2020

Mucilon's support for the reforestation in Brazil is part of Nestlé's reforestation programme which was announced earlier this year 'Mucilon: Taking Care of the Planet...