World Branding Forum

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LEGO DOTS offers a fun new way to design surfaces and customise for individual self-expression on Animal Crossing Fans of Animal Crossing and LEGO DOTS...

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Campaigns Featured News

Pepsi and Detroit Lions wishes its fan Happy Golladays

Olivia Pearce

October 30, 2020October 30, 2020

Pepsi is launching "Happy Golladays' - a campaign that proves nothing is more celebratory than football, over-the-top holiday threads and epic eats Detroit is home...

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Toyota announces its partnership with 23XI Racing

Joshua Hughes

October 30, 2020

The partnership is supported by Toyota's Racing Development who will build the team's engines and provide technology, data and technical assistance Toyota is pleased to...

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Acer’s new monitors are designed with an eye towards human health

Thomas Ng

October 30, 2020

The Eyesafe mark represents Acer's commitment to health and safety TÜV Rheinland Group, the international independent third-party testing, inspection, and certification organisation, and Eyesafe, the...

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Campaigns Featured News

Mucinex keeps the Halloween spirit alive whilst at home

Olivia Pearce

October 29, 2020October 29, 2020

The initiative is part of Mucinex's transformation from a traditional over-the-counter remedy to a health and wellness brand that boldly aims to meet consumer's needs...

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Campaigns Featured News

Tupperware joins the National Park Foundation initiative

Olivia Pearce

October 29, 2020October 29, 2020

Tupperware and the National Park Foundation initiative supports the National Park Service goal to integrate sustainability practices into park operations Tupperware Brands Charitable Foundation, the...

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Campaigns Featured Marketing News

TVS Sport launches a multi-film marketing campaign with Lowe Lintas

Olivia Pearce

October 29, 2020October 29, 2020

The light-hearted campaign emphasises TVS Sport's promise of "Mileage" and dedication to bringing delight to its consumers TVS Sport is one of the popular commuter...

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Campaigns Featured News

Klarna partners Tan France in its latest ‘Clothes love all’ campaign

Eliza Jane

October 29, 2020October 29, 2020

Klarna's campaign explores the idea that prejudice within the industry comes from the people, not the garments, advocating a world where humans are inspired to...

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Samsung creates a show-stopping display in celebration of Halloween

Thomas Ng

October 28, 2020October 28, 2020

Samsung's Halloween display was created to demonstrate the connective power of its SmartThings Technology In advance of this year’s Halloween celebrations, Samsung Electronics UK Ltd...

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Campaigns Featured Marketing News

ORBIT Gum’s “Parent Sitter” helps you date whilst living at home

Olivia Pearce

October 28, 2020October 28, 2020

With many young adults living back at home due to the pandemic, ORBIT wants to keep your helicopter parents occupied so you can finally date...

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Campaigns Featured Marketing News

Buchanan’s Blended Scotch Whisky unveils latest marketing campaign

Olivia Pearce

October 28, 2020October 28, 2020

Buchanan's campaign will help feed families, inspire togetherness through a sweepstake with longtime brand partner, J Balvin, and support local bartenders Buchanan's Blended Scotch Whisky...

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McDonald’s partners FareShare to fund 1 million meals for UK families

Olivia Pearce

October 27, 2020October 27, 2020

The funding from McDonald’s will enable FareShare to redistribute food to families who need it most in the coming weeks McDonald’s UK has announced a...