World Branding Forum

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Lifebuoy raises awareness of the importance of hand hygiene through its above-the-line and in-store activations, as well as supporting behavioural changes across the UK&I with...

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Campaigns Featured News

Williams Sonoma partners celebrities to end childhood hunger in the US

Olivia Pearce

August 11, 2020

Ten celebrities including Dolly Parton, Kris Jenner, Ina Garten, Hoda Kotb and Kristen Bell design Williams Sonoma kitchen products to help end childhood hunger in...

Read Time:2 Minute, 20 Second

Procter & Gamble announces its first voice-integrated toothbrush

Thomas Ng

August 11, 2020

The Procter & Gamble Oral-B toothbrush was designed together with Amazon Alexa The truly connected bathroom has become a reality, thanks to Oral-B, the industry...

Read Time:1 Minute, 36 Second

Branding Campaigns Featured News

MLS features Matthew McConaughey in its latest brand campaign

Olivia Pearce

August 11, 2020

The '25 Years in 25 Seconds' spot highlights MLS as the League for a new North America and celebrates the growth of the soccer movement...

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Campaigns Featured News

Aguila Beer honours the golden liquid with ‘The Official Flag of Beer’

Olivia Pearce

August 10, 2020

ABInBev’s Aguila Beer creates ‘The Official Flag of Beer’ with MullenLowe SSP3 to celebrate International Beer Day To celebrate International Beer Day, ABInBev’s Aguila Beer,...

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Campaigns Featured News

John Lewis and Waitrose raises funds for NHS charities together

Olivia Pearce

August 10, 2020

John Lewis and Waitrose announces the sale of more brand owned products to raise funds for NHS charities together John Lewis and Waitrose have recently...

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Campaigns Featured News

Dior announces its partnership with UNESCO Global Education Coalition

Eliza Jane

August 10, 2020

Dior is building on the engagement of its Women@Dior educational programme for young female students Maison Christian Dior has recently announced its support for the...

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Design Featured News

PUMA continues to craft kits through the lens of culture

Olivia Pearce

August 7, 2020

PUMA pays tribute to Manchester's historic Castlefield and Bridgewater canal with the new Manchester City Away kit Sports company PUMA has unveiled the new Manchester...

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Campaigns Featured News

Coca-Cola encourages people to be “Open, Like Never Before”

Eliza Jane

August 7, 2020

The launch of “Open Like Never Before” marks Coca-Cola's return to the commercial airwaves in EMEA following a seven-month global advertising pause Coca-Cola, a multi-time winner...

Read Time:1 Minute, 34 Second

Campaigns Featured News

Nike releases its third film, “You Can’t Stop Us”, for its global campaign

Olivia Pearce

August 7, 2020

Nike's campaign features a collective of everyday and elite athletes, including Megan Rapinoe, LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo,...