World Branding Forum

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Cole Haan enters the athletic performance footwear space with the launch of ZERØGRAND Outpace Running Shoe and the ZERØGRAND Overtake Running Shoe Cole Haan, the...

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Industry News Public Relations

5WPR Beauty, Fashion & Lifestyle Division Named Top 3 in the US

Anisha Kapoor

June 9, 2020

O'Dwyers, a public relations industry publication, has officially released its annual PR rankings, naming 5W Public Relations' (5WPR) beauty, fashion & lifestyle practice area the...

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Dune Group announces international partnership with Klarna

Eliza Jane

June 9, 2020

Dune customers shopping online will be able to use Klarna’s popular pay later products in five European markets The Dune Group, one of the most...

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Branding Featured News

Reebok announces partnership with ba&sh on latest collection

Olivia Pearce

June 8, 2020June 8, 2020

Reebok releases Pas De Deux collection with ba&sh to generate positive, creative energy in highlighting the powerful movement of dance Global fitness and lifestyle brand, Reebok...

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Campaigns Featured News

Volini releases a digital film with Lowe Lintas Mumbai

Olivia Pearce

June 8, 2020

Volini with Lowe Lintas Mumbai released a 60-second spot to urge people to come out strong after lockdown Pain relief brand Volini has released a...

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IKEA announces strategic partnership with Ellen MacArthur Foundation

Olivia Pearce

June 8, 2020

IKEA and Ellen MacArthur Foundation enter strategic partnership to accelerate the circular economy transition IKEA is committed to becoming a circular business by 2030. The...

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Branding Featured News

Converse releases statement on commitment to the Black Community

Eliza Jane

June 8, 2020

Converse CEO has released a statement on the brand's commitment towards the Black Community A wholly-owned subsidiary of Nike, footwear company, Converse, has released a...

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Coca-Cola CEO releases statement stance on social justice

Olivia Pearce

June 5, 2020

The Coca-Cola Company has released a statement by its Chairman and CEO, James Quincey on where the company stands on Social Justice. These are remarks...

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Campaigns Featured News Videos

Waitrose and John Lewis launches virtual workshops on health

Olivia Pearce

June 5, 2020

Waitrose, John Lewis and Vitality team up with Olympic heroes to help improve customers' health and wellbeing as lockdown eases Waitrose, John Lewis and health...

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Campaigns Featured News

Amorepacific installs upcycled bench for World Environment Day

Olivia Pearce

June 5, 2020

The Amorepacific bench is co-created with TerraCycle and Radio-B In celebration of World Environment Day (June 5), Amorepacific, a South Korean cosmetics company and multi-time...

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LG partners Evil Geniuses to raise the bar in online competitive gaming

Thomas Ng

June 5, 2020

Raising the bar in competitive gaming and demonstrating innovation beyond boundaries, LG Electronics USA has launched a multi-faceted integrated marketing partnership with one of the...

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Campaigns Featured News

StopVEO and Publicis Conseil releases film on educational violence

Eliza Jane

June 4, 2020June 4, 2020

StopVEO and Publicis Conseil releases a 3-minute spot on the recently passed law for the abolition of educational violence in France Recently voted in France...