World Branding Forum

Read Time:2 Minute, 5 Second

In celebration of National Ketchup Day (5 June), tech accessories group, Casetify, and ketchup brand, Heinz, a multi-time winner of the World Branding Awards, are teaming...

Read Time:2 Minute, 49 Second

Advertising Featured News

Petronas releases its first animated web film for Hari Raya Aidil Fitri

Eliza Jane

May 26, 2020May 26, 2020

Petronas lifts Malaysian spirits with its 90-second spot as the nation celebrates Eid al-Fitr during unprecedented times Petronas, a Malaysian oil and gas company, recently...

Read Time:3 Minute, 6 Second

Advertising Campaigns Featured News

Coca-Cola returns to the airwaves to support America’s heroes

Joshua Hughes

May 26, 2020

Coca-Cola, a multi-winner of the World Branding Awards, saluted America’s heroes – both military service members and healthcare workers on the front lines of the coronavirus...

Read Time:1 Minute, 33 Second

Campaigns Featured News

FIFA organises football match to raise funds for Access to Covid-19 Tools

Olivia Pearce

May 26, 2020

FIFA demonstrates solidarity in combat against the Covid-19 pandemic The FIFA Foundation will organise its first-ever official football match to raise funds for Access to...

Read Time:1 Minute, 25 Second

Advertising Campaigns Featured News

Mulino Bianco finds happiness in the little things with Publicis Italy

Eliza Jane

May 26, 2020May 26, 2020

Mulino Bianco to restart from the little moments of happiness with Publicis Italy in latest advertising campaign Forty-five years after its founding, Mulino Bianco –...

Read Time:1 Minute, 44 Second

Campaigns Featured News

Ajinomoto Group Takes Out the Hate in latest campaign

Eliza Jane

May 22, 2020May 22, 2020

The Ajinomoto Group donates to the Asian American Legal Defense and Education Fund in the US As part of a larger COVID-19 response effort in...

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Branding Featured News

FIFA collaborates with FIFPRO to further develop women’s football

Olivia Pearce

May 22, 2020

FIFA is currently investing in a range of programmes to grow and develop the women’s game on and off the pitch FIFA , a non-profit...

Read Time:2 Minute, 39 Second

Industry News Technology

Wunderman Thompson launches a Covid-19 interactive application

Anisha Kapoor

May 22, 2020

Wunderman Thompson interactive application leads brands in next steps for accelerating localised recovery actions and programming Whilst many states are still on lockdown, some have...

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BMW Motorsport drivers benefit from mental training at Formula Medicine

Eliza Jane

May 22, 2020May 22, 2020

Mental strength is playing an increasingly important role in motorsport. It’s not enough to simply drive fast if you want to be a world-class racing...

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Campaigns Featured News

Adidas gives back to frontliners with latest #HomeTeamHero challenge

Eliza Jane

May 21, 2020May 21, 2020

Adidas is offering a way to give back and say thank you to all those heroes who never stopped moving for us For weeks countless...

Read Time:1 Minute, 50 Second

Campaigns Featured News

Skittles gives up its signature rainbow for its latest Pride Packs

Olivia Pearce

May 21, 2020

Skittles gives up its rainbow on Pride Packs to celebrate the LGBTQ+ Community This June, Skittles is giving up its signature rainbow by removing the...

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Branding Featured News Technology

Asics announces its latest investment in man-made spider silk

Thomas Ng

May 21, 2020May 21, 2020

Asics Ventures invests in Israeli synthetic spider silk startup, Seevix Material Sciences Asics Corporation, a sports equipment company, has announced that its investment subsidiary, Asics Ventures...