World Branding Forum

The Gillette ad features a soundtrack provided by YOUTH MODE producing a bespoke piece by composer Ash Hanif Gillette, a 118-year-old men's grooming brand and...

Read Time:3 Minute, 32 Second

Hey Girls launches UNsanitary product “period poverty” campaign

Olivia Pearce

New UNsanitary pads campaign highlights shocking reality that unsanitary products such as socks and newspapers are being used in place of period products Social enterprise...

Read Time:1 Minute, 35 Second

MyDoc and Singaporean creatives help cure COVID-19 fears

Nathaniel Mark

MyDoc and top Singaporean creatives launch #cureyourfear initiative with triage assessments Amidst rising fears of COVID-19 spreading within the community, Singaporean creatives have come together...

Read Time:1 Minute, 30 Second

Goodyear champions power of forward movement in new campaign

Nathaniel Mark

Advertising Featured News

Goodyear builds on its commitment to advance mobility and helping people discover their potential The Goodyear Tire & Rubber Company announced a new brand campaign...

Read Time:1 Minute, 50 Second

Domino’s debuts new pie pass technology making pizza pickups easier

Joshua Hughes

February 17, 2020

Domino's new ad shows how carryout customers bypass the line and go straight to the counter where their order awaits Domino's, one of the largest...

Read Time:2 Minute, 21 Second

Advertising Campaigns Featured News

Absolut Vodka campaign talks about sex and consent

Joshua Hughes

February 17, 2020

Absolut Vokda 'Drink Responsibly. #SexResponsibly' campaign highlights consent in sex Just in time for Valentine's day, a day last week when people around the world...

Read Time:1 Minute, 34 Second

IKEA makes you king of your own home in Kings and Queens campaign

Olivia Pearce

February 17, 2020

IKEA Life At Home reports people finding personal space at home impossible: Everybody needs a place where they rule Every year, furniture brand IKEA Life At...

Read Time:2 Minute, 40 Second

SK-II and Olympic athletes challenge toxic competitions in beauty

Olivia Pearce

As the world celebrates the beauty of competition at the Olympic Games Tokyo 2020, global prestige skincare brand SK-II teams up with top Olympic athletes...

Read Time:1 Minute, 42 Second

Branding Featured News

Pringles again sponsors League of Legends European Championship

Nathaniel Mark

Pringles named Official Snacks Partner of the League of Legends European Championship (LEC) 2020 Spring Split Pringles announced that it will return as sponsor for...

Read Time:38 Second

Marketing News

WPP acquires marketing technology consultancy XumaK

Anisha Kapoor

WPP announces today that Wunderman Thompson has acquired XumaK, a premier marketing technology consultancy. XumaK is a recognised expert in implementing performance-driven commerce solutions. A...

Read Time:4 Minute, 28 Second

Samsung and Thom Browne collaborate on lim-ed Galaxy Z Flip

Thomas Ng