World Branding Forum

Read Time:1 Minute, 11 Second

Budweiser and Coleman Natural Foods have partnered over a product line that includes smoked ribs, pulled pork, and bratwurst for grilling. Budweiser and Coleman Natural...

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Branding Featured News

Standard International Extends Global Footprint

Olivia Pearce

March 5, 2019March 6, 2019

Standard International, which runs Standard Hotels and the Bunkhouse Group, will launch properties in fifteen major cities across the world. Standard International, in concert with...

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Chrysler Drives Pacifica with Jamie Foxx Charm

Thomas Ng

March 4, 2019March 5, 2019

Oscar-winning actor, Jamie Foxx, has taken on the persona of both the Chrysler Pacifica and Pacifica Hybrid in a new marketing campaign. Chrysler Pacifica has...

Read Time:1 Minute, 22 Second

Branding Featured News

Cayman Islands Tourism Evokes Travel Dreams

Olivia Pearce

March 4, 2019March 5, 2019

The Cayman Islands Department of Tourism has launched a campaign celebrating the best features of the destination as a premier location. The Cayman Islands Department...

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Campaigns Featured News

Express Empowers with Women Together Launch

Deborah Joy Peter

March 4, 2019March 5, 2019

Express celebrates female empowerment through a collaboration with All Womxn Project founders, Clémentine Desseaux and Charli Howard. Express has rolled out Women Together, a campaign...

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Featured Industry News Public Relations

Finn Partners Expands Public Affairs Leadership

Anisha Kapoor

March 4, 2019March 5, 2019

Finn Partners has appointed Jessica Berk Ross to continue her work in Washington DC and lead public affairs activities for the United States. Finn Partners...

Read Time:1 Minute, 41 Second

Advertising Featured News Videos

Gillette Releases Every Hero Sweats Campaign

Joshua Hughes

March 1, 2019March 3, 2019

Gillette is collaborating with Operation Homefront for its Every Hero Sweats push, which is focused on service members and their families. Gillette Deodorant, in collaboration...

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Branding Featured News Videos

ShoeDazzle Steps into Style with Erika Jayne

Olivia Pearce

March 1, 2019March 1, 2019

ShoeDazzle has partnered with actress and music artiste, Erika Girardi, to launch two show-stopping footwear collections in its latest season. Fashion ecommerce heavyweight, ShoeDazzle, has...

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Featured Marketing News Videos

FUBU and Century 21 Launch Capsule Collection

Anisha Kapoor

March 1, 2019March 1, 2019

Fashion retail giants, FUBU and Century 21 are collaborating over an exclusive capsule collection and new push titled Can’t Resist a Classic. Sportswear brand, FUBU,...

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Campaigns Featured News

Neiman Marcus Travels the World for Spring

Deborah Joy Peter

March 1, 2019March 1, 2019

Neiman Marcus has launched The Art of Travel, a campaign around a dedicated collection of travel-themed exclusives and its spring book. Neiman Marcus has debuted...

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Branding Featured News Videos

Lay’s Invites Bebe Rexha to Chip in Musically

Olivia Pearce

February 28, 2019February 28, 2019

In line with its Turn Up the Flavor platform, Lay’s has teamed up with music artiste, Bebe Rexha, to introduce three limited-edition flavours. Lay’s has...

Read Time:1 Minute, 15 Second

Featured Marketing News

Fender Reveals What’s Next for Guitar Artistes

Anisha Kapoor

February 28, 2019February 28, 2019

The brand’s inaugural global artiste marketing initiative, Fender Next is a platform to showcase talent representing the new face guitar culture. Fender has launched an...