World Branding Forum

Read Time:2 Minute, 18 Second

Feeding America campaign harnesses AI technology with government data to put a face to hunger and challenge public perceptions of food insecurity Feeding America, one...

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Campaigns Featured News

The Guardian launches its first campaign in seven years

Olivia Pearce

September 24, 2019September 24, 2019

The Guardian Hope is Power to restate its purpose and inspire readers around the world to support its journalism The Guardian campaign’s central message, ‘Hope...

Read Time:2 Minute, 52 Second

Advertising Featured News

Durex promotes never-ending pleasure with Forever Foreplay

Joshua Hughes

September 24, 2019September 24, 2019

Durex ad by Havas London aims to break the stigma surrounding lubes Durex, one of the world’s top sexual wellbeing brands, has launched a playful,...

Read Time:2 Minute, 42 Second

Campaigns Featured News

OVO Energy kick start their zero carbon membership movement

Olivia Pearce

September 24, 2019

OVO Energy launches a new brand campaign starring its members to kick start a collective movement to zero-carbon living OVO Energy has launched a new...

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Campaigns Featured News

Honda Sensing technology saves man’s life from would-be fatal crash

Olivia Pearce

September 23, 2019September 23, 2019

Honda "Safety for Everyone" approach extends beyond automobile drivers and motorcycle riders to passengers, pedestrians and everyone using the road, as part of Honda's vision...

Read Time:1 Minute, 34 Second

Advertising Industry Marketing

Melissa Ditson named CCO of MRM//McCann Salt Lake City and San Francisco

Anisha Kapoor

September 23, 2019

MRM//McCann today announced that Melissa Ditson is joining the global customer relationship agency as Chief Creative Officer of MRM//McCann's US West, leading creative operations for...

Read Time:3 Minute, 38 Second

Featured Marketing News

KitKat Chocolatory brings premium breaks to the UK

Anisha Kapoor

September 23, 2019

KitKat Chocolatory bring luxury, hand-crafted KitKats to the UK The KitKat Chocolatory will arrive in 30 John Lewis & Partners shops across the UK and...

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Campaigns Featured News

Coca-Cola launches Round in Circles campaign

Olivia Pearce

September 23, 2019September 23, 2019

Round in Circles is a new marketing drive launched by Coca-Cola, a four-time global winner of the World Branding Awards, to encourage people to recycle its...

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Advertising Featured News

Vitality signs up Johnny Wilkinson in latest campaign

Joshua Hughes

September 23, 2019September 23, 2019

Vitality health insurer have recruited Johnny Wilkinson, the former England rugby player, for their latest campaign to highlight the mental health coverage they offer. The...

Read Time:1 Minute, 39 Second

Advertising Featured News

Heineken proves that everybody can become a fan, even if you don’t know the rules

Joshua Hughes

September 20, 2019

Heineken supports the Rugby World Cup which is held in Japan for the first time Heineken, a three-time winner of the World Branding Awards, and...

Read Time:2 Minute, 41 Second

Campaigns Featured News

Royal British Legion campaign highlights services for ex-service personnel

Olivia Pearce

September 20, 2019

Royal British Legion campaign narrated by Mark Strong and underscores footage of military life The Royal British Legion – in partnership with global comms agency...

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Campaigns Featured News

McDonald’s defaces Mona Lisa and Van Gogh portrait in latest campaign

Nathaniel Mark

September 20, 2019September 20, 2019

McDonald's Sweden promotes Big Mac with bacon with "A Classic. With Bacon." stunt In an ingenious fashion, McDonald's Sweden has opted to place its Big...