World Branding Forum

Read Time:3 Minute, 51 Second

Battery’s specialised capabilities bring a competitive advantage to Havas’ consultants of culture Havas Group announced today it has acquired a majority stake in Battery, a...

Read Time:56 Second

Purplebricks supports Team GB 2020

Olivia Pearce

June 20, 2019June 20, 2019

Purplebricks will be sponsoring Team GB during the Tokyo 2020 Olympics. Announced just over a year from the global sporting event, the sponsorship deal will...

Read Time:56 Second

Advertising Featured News

Energizer mascot rebranded

Olivia Pearce

June 20, 2019June 20, 2019

Energizer and the pink rabbit mascot have been synonymous with batteries for a number of years. The mascot is now getting a makeover, to ensure...

Read Time:2 Minute, 33 Second

Campaigns Featured News

Pantene Launches New Revival LGBTQ Campaign

Olivia Pearce

June 20, 2019June 20, 2019

Pantene’s new campaign is a revival of the brand’s iconic 1986 “Don’t Hate Me Because I’m Beautiful” advertisement As a brand once known for a...

Read Time:1 Minute, 58 Second

Campaigns Featured News

American Express Teams Up with Andy Murray at Wimbledon

Olivia Pearce

June 19, 2019

Tennis champion Andy Murray to become newest American Express Ambassador and 'virtually' host on-site activation for fans American Express has announced its partnership with two-time...

Read Time:59 Second

General

Direct Line sponsors Channel 4 Film

Joshua Hughes

June 19, 2019

Direct Line and Channel 4 have teamed up for an exclusive sponsorship deal. The deal will see the insurance company sponsor all films on Channel...

Read Time:45 Second

Advertising News

Unilever owned Ben & Jerry’s under fire

Joshua Hughes

June 19, 2019

Unilever, who owns, Ben & Jerry’s have come under fire from the Advertising Standards Agency for advertising too close to schools. The Advertising Standards Agency...

Read Time:2 Minute, 17 Second

Industry Marketing Technology

Accenture Launches “Marketing Disrupted” Podcast Series

Anisha Kapoor

June 18, 2019

Seven-episode series is hosted by Accenture’s Brent Chaters and technology reporter Amber Mac Accenture has launched Marketing Disrupted, a seven-episode podcast series focusing on key...

Read Time:54 Second

Advertising Branding Design News

Coca-Cola turns Sprite bottles clear

Olivia Pearce

June 18, 2019

Coca-Cola have announced that it will change the packaging of their Sprite bottles from green to clear. Even though the green bottles are recyclable, the...

Read Time:56 Second

Branding Campaigns News

John Lewis sets up beauty recycling scheme

Anisha Kapoor

June 18, 2019June 18, 2019

John Lewis has teamed up with TerraCycle to introduce a recycling scheme for their beauty products, BeautyCycle. In a bid to tackle the problem of...

Read Time:2 Minute, 0 Second

Campaigns Featured

Jose Cuervo “Father of Tequila” Campaign Celebrates 250 Years

Olivia Pearce

June 17, 2019

Jose Cuervo "Father of Tequila" campaign puts heritage and provenance at the center of all forthcoming initiatives Jose Cuervo Tradicional announced today the launch of...

Read Time:2 Minute, 19 Second

Advertising Industry

IBM and Adweek Create Institute for Brand Marketing

Anisha Kapoor

June 17, 2019

IBM and Adweek offer e-learning courses and live events to help educate marketers undergoing transformation IBM and Adweek today announced the creation of the Institute...