World Branding Forum

Read Time:1 Minute, 41 Second

MINISO, a household goods retailer, has launched a new series of products in cooperation with Marvel Entertainment worldwide, covering toys, daily necessities, stationery and hats,...

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Featured Marketing News

McCann Health and East Japan Railway develop workout/mindfulness app

Nathaniel Mark

December 24, 2019

McCann Health Japan, part of the Worldgroup network, has announced the launch of an app, 'TRAIN'ing, developed in collaboration with East Japan Railway Company, and Fitness Club...

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Featured Marketing News

KFC franchise restaurants launch in China’s Sinopec and CNPC stations

Nathaniel Mark

December 19, 2019

Yum China Holdings announced today the opening of its first franchised petrol station restaurants of American fast-food brand, KFC, in collaboration with both China Petrochemical...

Read Time:1 Minute, 30 Second

Advertising Industry Marketing

Havas Group acquires Indian experiential agency Shobiz

Nathaniel Mark

December 19, 2019

Havas Group makes Shobiz as third acquisition in India in less than one year Havas Group, a French advertising group, has just announced the acquisition...

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Advertising Featured News

Toyota Super Bowl ad to feature all-new 2020 Highlander

Joshua Hughes

December 18, 2019

Toyota today confirmed that it will be part of the advertising lineup for Super Bowl LIV on FOX TV Sunday. The 60-second spot, created by...

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Advertising Industry

Devika Bulchandani promoted to President of McCann North America

Anita Mistry

December 18, 2019

McCann Worldgroup announced that Devika Bulchandani has been promoted to President of McCann North America. She has been President of McCann New York and retains...

Read Time:1 Minute, 42 Second

Advertising Featured News

ASA bans Channel Four’s “The End of the F*****g World” ad

Joshua Hughes

December 18, 2019

ASA rules outdoor Channel Four programme ad as inappropriate for outdoor displays which might be seen by children Today, the Advertising Standards Authority (ASA) announced...

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Featured Marketing News

JBL activates the conscious consumer for new self-charging headphones

Nathaniel Mark

December 17, 2019

Brands invite consumers to provide feedback on self-charging technology for a headphone with virtually unlimited playtime Through a new strategic approach, JBL is exploring a...

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Campaigns Featured News

Crocs and Priyanka Chopra Jonas to donate Classic Clogs to UNICEF

Olivia Pearce

December 16, 2019

As part of her Brand Ambassador role with Crocs, Chopra Jonas secured a partnership between the iconic shoe brand and UNICEF; now, the organisations will...

Read Time:2 Minute, 33 Second

Advertising Industry

Justine Armour joins Grey New York as Chief Creative Officer

Anisha Kapoor

December 12, 2019December 12, 2019

Grey appoints first New York Chief Creative Officer since 2017: Justine Armour John Patroulis, Worldwide Chief Creative Officer of Grey, today announced that Justine Armour...

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Campaigns Featured News

Morrisons releases heartwarming low-budget Christmas ad

Olivia Pearce

December 12, 2019

Morrisons employees create low-budget film to show supermarket's efforts at giving unsold food to the poor and homeless Morrisons, one of the largest supermarket chains...

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Campaigns Featured News

Burger King makes customers listen to Star Wars spoilers for a free Whopper

Olivia Pearce

December 12, 2019

Burger King Germany makes customers choose between a flame-grilled Whopper or Star Wars Burger King Germany has taken spoiler culture to a whole new level...