World Branding Forum

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Hallmark has released a new collection of greeting cards called Paper Wonder, which features over 20 designs across five different formats. Hallmark has rolled out...

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Airinum and Alan Walker Debut Urban Air Mask

Thomas Ng

December 3, 2018December 3, 2018

Drawing attention to climate change and the impact of poor air quality, Airinum and Alan Walker have partnered to create the Urban Air Mask. Swedish...

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Campaigns Featured News Videos

Cacique and Lane Bryant Celebrate Inclusivity

Deborah Joy Peter

December 3, 2018December 3, 2018

Cacique and Lane Bryant have partnered to celebrate women and every shape with a social media push led by a video on inclusivity. Plus size...

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Featured Marketing News

Hyatt Regency Unveils Aqaba Ayla Resort

Anisha Kapoor

December 3, 2018December 3, 2018

Hyatt Regency is continuing the expansion of its brand footprint in the Middle East with the opening of its first resort property in Jordan. Hyatt Regency...

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Branding Featured News Videos

Dunkin Scores Saquon Barkley Brand Partnership

Olivia Pearce

November 30, 2018November 30, 2018

Dunkin has landed a deal with New York Giants running back, Saquon Barkley, who will feature in a one-year campaign by the coffee brand. New York...

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Advertising Featured News Videos

AccorHotels to Tap Millions with Great Big Story

Joshua Hughes

November 30, 2018November 30, 2018

AccorHotels partners with Great Big Story to introduce its premium travellers to the makers of fine architecture, art, music, and culture. AccorHotels has partnered with...

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Design Featured News

Baskin-Robbins Reveals Moments Store Concept

Deborah Joy Peter

November 30, 2018November 30, 2018

Baskin-Robbins has delivered a first look of its new Moments store concept in Fresno, California—with a national roll-out slated for 2019. Specialty ice cream chain, Baskin-Robbins,...

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Featured Marketing News

InterContinental Gets Artsy with Alexander Hall

Anisha Kapoor

November 30, 2018November 30, 2018

Luxury hotel brand, InterContinental, partners with Alexander Hall, over an art installation featuring 200 hand-painted champagne bottles. InterContinental has partnered with London-based contemporary artist, Alexander...

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Advertising Featured News Videos

Tim Hortons Tells True Stories of Real Canadians

Joshua Hughes

November 29, 2018November 29, 2018

Breathing new life into its True Stories campaign platform, Tim Hortons is releasing a six-video creative series to inspire Christmas kindness. Canadian food and beverage...

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Campaigns Featured News Videos

Burger King Whips Up the Dogpper for Doggies

Deborah Joy Peter

November 29, 2018November 29, 2018

Burger King has introduced its first dog bone for pets at home—which features the familiar flame-grilled beef flavour of the Whopper burger. Burger King has...

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Featured Marketing News

Hilton Plays in Mexico and Dominican Republic

Anisha Kapoor

November 29, 2018November 29, 2018

Hilton presents all-inclusive offerings through Playa Hotels & Resorts alliance, with the addition of three beachside resorts in two countries. Hilton has added three beachside...

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Branding Featured News

Kraft Heinz Reveals Primal Kitchen Acquisition

Olivia Pearce

November 29, 2018November 29, 2018

Kraft Heinz has inked a definitive deal to acquire Primal Kitchen, the makers of condiments, sauces, and dressings, for about $200 million. Kraft Heinz has entered into...