World Branding Forum

Read Time:2 Minute, 43 Second

Nike by Melrose is a service hub for NikePlus Members in Los Angeles NIKE opens its newest store concept, Nike Live, on Thursday, 12 July...

Read Time:1 Minute, 43 Second

Visa’s Contactless Technology Powers Half of Purchases at the World Cup

Thomas Ng

July 13, 2018June 13, 2023

Visa data shows that international travellers from the United States and Mexico continue to lead in-stadium purchases for foreign spenders at the FIFA World Cup...

Read Time:1 Minute, 41 Second

Featured Marketing News

Tesco Farmers to Benefit from New Beef Contracts

Nathaniel Mark

July 12, 2018July 12, 2018

Tesco has announced it will continue its multi-million-pound investment in the growth of the British Aberdeen Angus herd, with 1,600 farmers in the UK set...

Read Time:2 Minute, 16 Second

Huawei and Audi Sign Memorandum of Understanding for Strategic Cooperation

Thomas Ng

July 12, 2018

Huawei and Audi have additionally agreed to jointly develop training programmes in order to strengthen the skills of technology experts in two key areas Huawei,...

Read Time:1 Minute, 9 Second

Branding Featured News

Renault Becomes the Official Automobile Partner of Paris Saint-Germain

Olivia Pearce

July 12, 2018

Paris Saint-Germain and Renault signed an official partnership, linking the two organisations for the next three seasons Together, Paris Saint-Germain and Renault will develop large-scale,...

Read Time:1 Minute, 54 Second

Branding Featured News

FIFA Nets Most Retweeted Tweet with #FIFAStadiumDJ Competition

Olivia Pearce

July 11, 2018

Results of #FIFAStadiumDJ voting have been added to the FIFA Stadium Playlist on Spotify FIFA has netted its most retweeted tweet ever thanks to the...

Read Time:2 Minute, 43 Second

Featured Marketing News

British Airways Introduces New Comedy Content Onboard Its Flights

Nathaniel Mark

July 11, 2018

British Airways introduces five Soho Theatre comedy shows from well-known comedians on its long-haul in-flight entertainment system British Airways is bringing laughter to the skies...

Read Time:2 Minute, 30 Second

Campaigns Featured News

adidas Running Movement Unites Nearly One Million Runners Against Pollution

Olivia Pearce

July 11, 2018

Nearly one million runners from all over the world joined adidas and Parley For The Oceans during Run For The Oceans 2018 Today, adidas Running...

Read Time:2 Minute, 9 Second

Campaigns Featured News

One-Off MINI Auctioned for Good Cause at Festival of Speed 2018

Olivia Pearce

July 11, 2018July 11, 2018

One-off 3 door MINI to be presented to one of the chosen charities of the Duke and Duchess of Sussex For a quarter of a...

Read Time:2 Minute, 50 Second

Featured Marketing News

BMW Group Expands Footprint in China with BMW Brilliance Automotive Joint Venture

Nathaniel Mark

July 10, 2018

Further step in the growth of BMW brand in China with long-term framework for expansion of BMW Brilliance Automotive (BBA) joint venture The BMW Group...

Read Time:2 Minute, 6 Second

Branding Featured News

Asics to Become IPC Official Supplier and Benefit Paralympic Movement

Olivia Pearce

July 10, 2018

ASICS will supply competition kit for around 300 Paralympic athletes in 2020 covering the Paralympic Games period ASICS Corporation concluded a contract with the International Paralympic Committee...